Responsibilities

The Digital Marketing Manager will be responsible for building and implementing a regional digital marketing strategy to drive user acquisition and brand awareness for YouVersion, collaborating with the Director of Digital Marketing and other teams. This includes creating monthly plans for paid user acquisition, developing organic marketing strategies, providing leadership and mentorship to Digital Marketing Specialists, and collaborating with strategic partners to expand the YouVersion marketing reach. The role also involves evaluating performance trends, reporting on marketing spend and ROI, and staying current with emerging opportunities in the digital marketing landscape.