Senior Marketing Manager - Search & Display
BlinkistSalary not specified
- Full Time
- Senior (5 to 8 years)
$60,000 – $80,000Compensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, BiotechnologyIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and demonstrate at least 5 years of experience in digital marketing, with a strong focus on user acquisition and brand awareness. Proven experience in developing and executing multi-channel digital marketing strategies is essential, along with expertise in paid user acquisition campaigns across platforms like Apple App Store and Google Universal App Campaigns. Familiarity with app store optimization (ASO) techniques and third-party ad networks is also required.
Responsibilities
The Digital Marketing Manager will be responsible for building and implementing a regional digital marketing strategy to drive user acquisition and brand awareness for YouVersion, collaborating with the Director of Digital Marketing and other teams. This includes creating monthly plans for paid user acquisition, developing organic marketing strategies, providing leadership and mentorship to Digital Marketing Specialists, and collaborating with strategic partners to expand the YouVersion marketing reach. The role also involves evaluating performance trends, reporting on marketing spend and ROI, and staying current with emerging opportunities in the digital marketing landscape.
Skills
Apple App Store Campaigns
Google Universal App Campaigns
App Store Optimization (ASO)
Paid User Acquisition
Digital Marketing Strategy
Brand Awareness
Marketing Analytics
Strategic Partnerships
Life.Church
Offers online church services and resources
About Life.Church
Life.Church offers free church resources and a 24-month curriculum package for online ministry, leveraging online platforms for church services and kids ministry.
Edmond, OklahomaHeadquarters
1996Year Founded
VENTURE_UNKNOWNCompany Stage
Social ImpactIndustries
1,001-5,000Employees