Digital Event Experience Lead

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise SoftwareIndustries

Requirements

The ideal candidate will possess a strong background in leading digital event strategy, a deep understanding of MarTech and digital platforms, and a proven track record of independently driving initiatives and collaborating with cross-functional teams and external partners.

Responsibilities

The Digital Event Experience Lead will drive the efficient experience across digital and social platforms pre, on-site, and post-event. They will lead the development and implementation of an integrated digital event experience plan and drive persona-based digital event experiences. The role involves championing digital experience architecture by collaborating with the MarTech team to build new capabilities for personalization and audience acquisition. Additionally, the lead will direct personalized digital event experiences by partnering with the Digital team to implement and optimize innovative methods for personalization and audience targeting. The role also includes strategically reimagining Workday’s digital event library and developing and owning the digital event capabilities roadmap.

Skills

Digital Event Experience

Event Technology

Marketing

Workday

Cloud applications for finance and HR management

About Workday

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.

Pleasanton, CaliforniaHeadquarters

2005Year Founded

$209.4MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Performance Bonus

Stock Options

Professional Development Budget

Conference Attendance Budget

Risks

Emerging HR tech startups like Buk could challenge Workday's market share.

Dependency on third-party platforms like Udemy may complicate service delivery.

Strategic shifts under new leadership could disrupt existing customer relationships.

Differentiation

Workday is a leader in cloud-based HCM and ERP solutions for large enterprises.

The company offers a subscription model ensuring steady revenue and continuous software updates.

Workday's focus on employee engagement tools like Peakon sets it apart in the market.

Upsides

Increased demand for cloud HCM solutions boosts Workday's market potential.

AI-driven analytics enhance Workday's financial management offerings with predictive insights.

Workday's partner ecosystem expansion, like with MetLife, opens new customer opportunities.

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