Director of Strategic Events

Location Type: Remote Employment Type: Full-time

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

ServiceNow is hiring a Director of Strategic Events with a specific focus on managing Knowledge, ServiceNow’s flagship user conference, while also supporting the broader global event portfolio. This role is ideal for a seasoned professional with 15+ years of event experience, who excels in building world-class programs that drive business impact, deepen customer relationships, and elevate brand presence at scale.

In this position, you will ensure operational excellence across all phases of planning and execution of Knowledge while collaborating on the strategic direction and goal setting for the event. You will lead a high-performing team of event professionals working cross functionally with product marketing, brand, and executive stakeholders to ensure event experiences are seamlessly delivered, aligned with company priorities, and tailored to audience needs.

We’re looking for a visionary event leader who can think big, move fast, and deliver impactful experiences while rolling up their sleeves to manage the details that make a good event great.

Key Responsibilities

Event Execution & Program Management:

• Lead the end-to-end planning and flawless execution of Knowledge, ServiceNow’s flagship user conference, as well as other priority programs across the global event portfolio.
• Partner closely with cross-functional teams to manage timelines, milestones, and deliverables, ensuring all logistics, production, content, and customer touchpoints are coordinated and on track.
• Oversee event operations from planning through the post-event wrap up; including venue coordination, registration, vendor oversight, and run-of-show execution.

Budget Management:

• Manage event budgets across multiple programs, ensuring appropriate allocation of resources and identifying opportunities for cost savings and efficiency.
• Alongside the Strategic Events finance team, provide accurate forecasting and stakeholder reporting across all programs owned.
• Work closely with Finance and Sourcing to maintain strong vendor relationships and deliver events within scope.

Team Leadership:

• Lead and develop a team of high-performing event marketers, ensuring clarity of roles, professional development, and accountability.
• Foster a culture of collaboration, agility, and shared ownership, driving operational excellence and team growth.
• Conduct regular performance evaluations, provide constructive feedback, and support professional development opportunities.

Stakeholder Collaboration & Communication:

• Collaborate with internal teams including marketing, sales, product marketing, Sourcing, and more to align on goals and success metrics.
• Provide clear communication, status updates, and executive-level reporting throughout the event planning and execution.
• Serve as the operational point of contact for key stakeholders and vendors, ensuring expectations, responsibilities, and deliverables are aligned and met.

Qualifications

• 15+ years of experience in event management, with a focus on large-scale conferences or user events.
• High degree of organizational skills (planning, coordinating, tracking) and comfort working on time-sensitive projects.
• Proven track record of successfully planning and executing strategic events that drive business results.
• Strong leadership and team management skills with the ability