Digital Demand Manager (R-18383) at Dun & Bradstreet

Vienna, Vienna, Austria

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Data Analytics, MarketingIndustries

Requirements

3+ years experience in demand generation/campaigns
Experience with digital marketing principles such as SEO, PPC, paid social, email marketing, CRM software
Proven experience in paid media management
Proven experience with A/B testing, multivariate testing, and campaign optimisation
Strong analytical skills with the ability to interpret data and provide actionable insights
Skilled at agency management
Strong reporting capabilities with the ability to track multi-channel campaign performance
Ability to manage budgets
Solid experience of executing email campaigns and running event programs using a Marketing Automation system
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, paid digital and webinars
Experience effectively leveraging webforms and landing pages for conversion
Skilled at database segmentation and data management
Experience of Salesforce CRM, Marketo
Prior experience of working in an international B2B organisation and working closely with other centralized teams (web, creative, operations) across regions (beneficial)
Hands on experience of project management tools such as JIRA, Asana
Fluency in English and professional proficiency in German

Responsibilities

Work closely with Integrated Marketing Managers to understand campaign plans, goals and strategy and support the execution of multi-channel digital demand generation campaigns to drive business revenue
Plan and execute pan-European digital demand generation programs (e.g., Programmatic, Paid Search, Paid Social, Site Direct, Content Syndication)
Analyse campaign performance data to identify trends, insights, and opportunities for optimization
Conduct A/B tests and multivariate tests to improve ad performance and conversion rates
Utilise analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure campaign effectiveness
Provide actionable recommendations to improve campaign performance and achieve business objectives
Define clear and measurable goals for all campaigns, programs and tactics prior to launch
Monitor the performance of digital demand generation campaigns and report the results to relevant stakeholders on a regular basis
Budget management of campaigns

Skills

Programmatic

Paid Search

Paid Social

Content Syndication

Demand Generation

Digital Campaigns

Campaign Management

Dun & Bradstreet

Business intelligence products for companies

About Dun & Bradstreet

Dun & Bradstreet seeks to create a global network of trust enabling clients to turn uncertainty into confidence, risk into opportunity, and potential into prosperity. The company is building on its world-class data and analytics—Dun & Bradstreet Data Cloud—to deliver more data and deeper insights.

Jacksonville, FloridaHeadquarters

1840Year Founded

$364.8MTotal Funding

IPOCompany Stage

Data & Analytics, ConsultingIndustries

5,001-10,000Employees

Benefits

Medical and Prescription Drug: Comprehensive coverage through a choice of a Preferred Provider Organization (PPO) plan and Consumer Directed Health Plan (CDHP). The CDHP plan has a Health Savings Account (HSA) option. D&B contributes to the HSA each year.

Dental: Insurance including preventive care, basic care, major care and orthodontia

Vision: Coverage for routine eye exams and prescription lenses, frames and contact lenses

Health Care Accounts: Set aside before-tax dollars to pay for eligible health care expenses. You can choose a Healthcare Flexible Spending Account (FSA) or Health Savings Account (HSA).

Life Insurance: Company paid life insurance, as well as additional coverage including Basic, Supplemental, Spouse or Domestic Partner, and Child

Accidental Death & Dismemberment Insurance: Benefit that provides a payment if you suffer an accident that is fatal or dismembering

Business Travel Accident Insurance: Benefit that provides a payment if you are injured or die as a result of an accident while traveling on Company-approved business

Short-Term Disability (STD): Company provided benefit that offers you income protection for absence due to nonwork-related injury or illness

Long-Term Disability (LTD): Coverage that picks up when your STD ends. It provides income protection if you become totally disabled and are unable to work after 180 days of continuous disability.

Critical Illness Insurance: Insurance that is intended to supplement your medical and disability coverage. It provides a lump-sum benefit in the event you (or a covered family member) are diagnosed with a covered condition, such as cancer, heart attack, and more

Hospital Indemnity Insurance: Provides a lump-sum benefit to help you pay for costs in the event you (or a covered family member) are hospitalized.

Accident Insurance: Provides a lump-sum benefit to help you (or a covered family member) pay for costs for a covered injury and related services

401(k) Plan: Retirement plan into which you can make before-tax, Roth and after-tax contributions; company match is available along with a wide range of investment options

Personalized Planning & Advice (PP&A): Assistance with 401(k) investment decisions and financial wellness

Dependent Care Flexible Spending Account (FSA): Set aside before-tax dollars to use towards eligible dependent child or adult care services

Legal Insurance Plan: Insurance plan that provides you with prepaid legal services to help you address a wide range of legal matters (i.e. home purchase, will creation, small claims court, dispute with a home contractor, and much more)

Home and Auto Insurance: Special group rates and discounts on protection of your home, car and other personal property

Commuter Benefit: Pay for your commuting expenses through before-tax payroll deductions

Pet Insurance: Plan that reimburses you for expenses incurred for covered services

Vacation days: 20 days and you are eligible to earn more based on your years of service

Holidays: 9 paid days that coincide with the national holidays when our US offices are closed, plus one floating holiday of your choice

Volunteer Days: Two days per year to volunteer

Unsick Day: One paid day off to visit the doctor when you are not sick

Paid Maternity & Paternity Leave: Up to 16 weeks of paid leave for the primary caregiver, and up to 2 weeks of paid leave for the secondary caregiver

Employee Assistance Program (EAP): Free confidential support, including access a network of professional counselors, and referrals on resources for everyday needs

Adoption Assistance: Reimbursement for eligible expenses related to adopting a child

Education Assistance: Provides financial assistance for outside education to enable team members to achieve greater results in their current position and/or to prepare team members for future assignments within Dun & Bradstreet

Risks

Rapid AI adoption in B2B could increase competition for D&B's traditional services.

Partnership with Lili may expose D&B to credit management risks for small businesses.

Generative AI in D&B Hoovers may face data privacy and security challenges.

Differentiation

Dun & Bradstreet's DUNSRight® Quality Process ensures high-quality, decision-ready business insights.

The company offers a vast global commercial database with over 220 million business records.

D&B's integration of AI, like ChatD&B, enhances real-time business decision-making capabilities.

Upsides

D&B's AI-driven solutions, like D&B Ask Procurement, improve procurement efficiency and decision-making.

Partnerships with fintechs, such as Lili, expand D&B's offerings for small business banking.

Recognition as a leader in KYC Data Solutions strengthens D&B's market position.

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