Manage a business development cast and support the Business Development Manager to achieve the stated KPI(s) including admission, room night, trade marketing activities as well as other related indicators for Indonesia markets
Take a supportive role in facilitate sales & marketing initiatives’ activation / execution across SEA markets
Establish solid in-market trade network, to identify market specific consumer and travel trade trends and support the Business Development Manager in the formulation of locally relevant distribution strategies
With extensive market insights, develop, plan, and launch market relevant trade marketing programs to drive attendance and room night conversions
Be knowledgeable in online travel developments besides traditional travel trade and tap into this growing trend to launch specific promotional activities leveraging on relevant OTA partners
Negotiate and work with other 3rd party partners to launch promotion programs leveraging on resources from partners
Achieve or exceed the agreed goals of admission (theme park) and room night (3 hotels) from the respective region
Create market presence in different trade channels, formulate business development initiatives which contribute to the bottom-line and review timely on the distribution efficiency of existing account portfolio
Support and work with Business Development Manager on all managerial issues related to the office
Execute all agreed sales tactics and trade marketing programs (training and education included) for ensuring maximum efficiency on resources spent
Prepare reports, updated account information, trade and competitors’ intelligence to Senior International Business Development Director
Identify market segment, develop products for specific channels (i.e. B2B / B2C / offline trade / OTA / eCommerce / Social & 3rd party) and derive appropriate marketing tactics to promote specific products
Deal with scarce resources allocation, balancing cost and benefit between the company and travel ag
Skills
Business Development
Sales
Marketing
Trade Marketing
Market Analysis
Distribution Strategies
OTA Partnerships
Negotiation
Partnership Management
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