Senior Manager, Demand Generation
TimescaleSalary not specified
- Full Time
- Senior (5 to 8 years)
Grafana Labs
Demand Generation Program Manager, Events (Remote, United States)
$97,000 – $117,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Event Management, Marketing & AdvertisingIndustries
Requirements
Candidates should possess 4+ years of experience in B2B demand generation, expertise in event promotion with proven success in executing virtual, hybrid, and in-person events to drive qualified leads and revenue, a data-driven mindset with proficiency in tools like LinkedIn Ads, Salesforce, Marketo, and Google Analytics, and strong project management skills to manage multiple events and initiatives simultaneously.
Responsibilities
The Demand Generation Program Manager will manage and scale AI-driven marketing workflows, develop and execute a Demand Generation promotional strategy for events, manage multi-channel promotional campaigns across email, website, and paid media channels, define key performance indicators (KPIs) and continuously optimize promotional strategies using data insights, create engaging content and assets, collaborate with Sales teams to drive promotions, and ensure alignment of event strategies with broader business objectives.
Skills
Demand Generation
Event Marketing
Multi-Channel Campaign Management
Email Marketing
Web Optimization
Paid Media Advertising
Data Analysis
A/B Testing
Content Creation
AI & Automated Workflows
Grafana Labs
Observability and monitoring solutions provider
About Grafana Labs
Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, including large enterprises and individual developers, particularly in sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools for monitoring and visualizing data, ensuring that digital services are reliable and efficient.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$783.2MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees