[Remote] Demand Generation Manager - Providers at Freshpaint

United States

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of experience in demand generation, marketing, or a related field
Proven track record of developing and executing successful marketing strategies
Experience with ABM programs, paid search & social, content syndication, events, and other marketing channels
Strong understanding of the healthcare industry and its marketing challenges
Ability to work closely with sales teams and other stakeholders
Experience with content creation and personalization
Strong analytical skills and ability to measure campaign effectiveness
Ability to work in a remote environment and collaborate with a distributed team

Responsibilities

Develop and execute vertical-specific marketing strategies to increase penetration in the healthcare provider segment
Define the optimal marketing mix and create integrated, multi-channel campaigns to meet pipeline and revenue goals
Partner with sales teams to prioritize accounts, develop messaging, and execute outreach and nurture sequences
Provide feedback on the content roadmap to ensure campaign success
Collaborate with content teams to create personalized content for campaigns
Work closely with field marketing, digital, and product marketing teams to execute campaigns
Analyze campaign effectiveness and make data-driven decisions to optimize marketing strategies

Freshpaint

Ensures HIPAA compliance for digital analytics

About Freshpaint

Freshpaint provides a solution for healthcare providers and related businesses to comply with HIPAA regulations, which protect patients' medical records and health information. Their main service replaces non-compliant tracking technologies with their own, ensuring that Protected Health Information (PHI) is not shared with advertising and analytics tools. This allows businesses to use existing tools like Google Analytics without risking HIPAA violations. Freshpaint operates in a niche market, focusing on the intersection of digital analytics and healthcare privacy, and likely uses a subscription or usage-based fee model to generate revenue while helping clients maintain compliance.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$38.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Mental Health Support

Gym Membership

Generous Parental Leave

Flexible Work Hours

Company Equity

Remote Work Options

Risks

Potential changes in HIPAA regulations could require costly platform updates.

Increased competition may erode Freshpaint's market share.

Rapid technological advancements may outpace Freshpaint's integration capabilities.

Differentiation

Freshpaint offers HIPAA-compliant analytics solutions for healthcare providers.

The platform integrates marketing tools with one click, simplifying data management.

Freshpaint replaces non-compliant tracking technologies, ensuring patient data privacy.

Upsides

Freshpaint raised $30.7M in Series B funding to expand its platform.

Partnerships with Invoca and Stackadapt enhance privacy-compliant advertising capabilities.

Increased demand for privacy-compliant analytics in healthcare boosts Freshpaint's market potential.

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