Demand Generation Manager at Gong.io

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Revenue IntelligenceIndustries

Requirements

6+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment
Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools
Extremely data-driven with a strong ability to experiment and analyze performance metrics to drive improvements in marketing strategies
Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally
Strong project management skills with the ability to drive multiple projects end-to-end
Bachelor’s degree in Marketing, Business, or related field

Responsibilities

Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline
Build a full-funnel email nurture program by defining audiences, marketing activities they should see, and when they should see them in their buying journey
Develop, project manage, and execute campaign strategies to generate pipeline and accelerate opportunities
Measure campaign performance and generate data-driven insights to improve future campaign performance
Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings
Partner with Sales and SDR leaders to co-own pipeline targets and run campaigns that deliver results
Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact

Skills

Key technologies and capabilities for this role

Demand GenerationPipeline CreationCampaign StrategyEmail NurtureMarketing AutomationA/B TestingExperimentationData AnalysisSales EnablementMQL GenerationPersonalizationProject Management

Questions & Answers

Common questions about this position

What experience is required for the Demand Generation Manager role?

Candidates need 6+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment, plus a Bachelor’s degree in Marketing, Business, or related field.

What technical skills are needed for this position?

Familiarity with marketing and sales technologies like Marketo, Salesforce, Sendoso, and other relevant tools is a plus, along with strong analytical skills for experimenting and analyzing performance metrics.

What benefits does Gong offer?

Gong offers a variety of medical, dental, and vision plans designed to fit you and your family’s needs, plus a Wellbeing Fund.

What is the work environment like at Gong?

The role requires a growth mindset with curiosity and the ability to thrive in a fast-paced, high-growth environment.

What makes a strong candidate for this Demand Generation Manager position?

Strong candidates have excellent stakeholder management and communication skills, robust project management abilities to drive multiple projects end-to-end, and a data-driven approach with experimentation skills.

Gong.io

Revenue intelligence platform for customer interactions

About Gong.io

Gong provides a platform focused on revenue intelligence, which helps businesses capture and analyze customer interactions. The platform uses artificial intelligence to integrate various customer communications into one system, allowing companies to gain insights that inform their decision-making and enhance revenue growth. Gong caters to a wide array of clients, including sales, marketing, and customer success teams across different industries. Its subscription-based model allows organizations to pay for access to the platform, with pricing tiers based on user count and desired features. The main goal of Gong is to support businesses in optimizing their go-to-market strategies by delivering actionable insights derived from customer data.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$570.1MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Mental health support resources

Weekly wellness events

Work from home stipend

Generous vacation days

Quarterly recharge company shutdowns

Parental leave

Employee equity

Retirement savings & financial coaches

Commuter & parking benefits

Training & learning programs

Monthly lunch & learns

Mentor & buddy programs

Risks

Increased competition from Highspot and Seismic may pressure Gong's market share.

Rapid market growth could attract new entrants, impacting Gong's growth trajectory.

Challenges in measuring AI success may affect customer retention and acquisition.

Differentiation

Gong's platform integrates all customer interactions into a single system for better insights.

The company uses proprietary AI to analyze customer interactions, enhancing decision-making.

Gong's subscription model offers tiered access based on user numbers and functionality.

Upsides

Gong's integration with ChurnZero enhances customer success management with AI-driven insights.

The company's inclusion in Forbes Cloud 100 highlights its market leadership and innovation.

Gong's 'Ask Anything' solution boosts win rates by 26%, enhancing revenue team efficiency.

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