Head of Demand Generation
RetoolSalary not specified
- Full Time
- Expert & Leadership (9+ years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Geospatial Analytics, Location Intelligence, Marketing & AdvertisingIndustries
Requirements
Candidates should possess 5+ years of B2B demand generation experience, demonstrating a strong understanding of campaign strategy and execution across multiple channels such as email, social media, webinars, and account-based marketing. They should be adept at content creation, repurposing pillar content, and collaborating with content and product marketing teams. Additionally, the ideal candidate will be analytical, results-oriented, and possess excellent project management, communication, and writing skills, along with a customer-centric approach and a willingness to test innovative approaches.
Responsibilities
The Demand Generation Manager will own end-to-end demand generation campaigns, including developing and executing customer lifecycle marketing programs, optimizing SDR cadences, and creating customer marketing and advocacy programs. They will collaborate with sales, marketing, and product teams to ensure campaign messaging resonates with target accounts and drives qualified opportunities. Furthermore, the role involves creating personalized customer experiences, building targeted expansion campaigns, showcasing customer success stories, and coordinating customer speaking opportunities at industry events.
Skills
Campaign Strategy
Content Creation
Email Marketing
Social Media Marketing
Webinars
Account-Based Marketing
Content Repurposing
Collaboration
Targeted Campaigns
CARTO
Cloud platform for location intelligence analysis
About CARTO
CARTO provides a cloud-based platform focused on location intelligence and geospatial analysis, catering to various industries such as commercial real estate, telecommunications, and agriculture. The platform enables businesses to extract valuable insights from their cloud data warehouses, helping them understand the reasons behind spatial occurrences. Unlike traditional GIS tools, CARTO's user-friendly interface allows non-specialists to create, update, and publish maps quickly, enhancing efficiency and service delivery. The platform has been instrumental in optimizing operations for clients like T-Mobile and Bumble, and has contributed to revenue growth for companies like Groupe Renault. CARTO generates revenue by charging businesses for platform access and has established a presence in 150 countries, indicating significant growth potential.
Key Metrics
New York City, New YorkHeadquarters
2012Year Founded
$94.9MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Real Estate, Consumer GoodsIndustries
201-500Employees