Demand Generation Manager at Workato

Denver, Colorado, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Enterprise SoftwareIndustries

Requirements

2-4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred)
Proven experience running multi-channel demand generation programs, including paid media
Hands-on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads)
Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact
Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts
Highly organized with strong project management skills; able to manage multiple priorities simultaneously
Excellent communicator with the ability to partner effectively across functions and teams
A balance of creative thinking and data-driven decision-making
Growth mindset with a willingness to experiment, learn, and adapt quickly

Responsibilities

Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals
Develop targeted campaigns with SDRs to support outbound motions
Manage paid digital campaigns across search, social, and display
Optimize spend for performance, ROI, and lead quality
Support Workato’s Embedded Partner Program by driving joint campaigns, referral motions, and co-marketing initiatives
Collaborate directly with embedded customers to support their conferences, events, and go-to-market activities
Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow-up strategies
Provide campaign enablement and guidance to ensure successful execution
Track and report on demand generation performance, pipeline contribution, and ROI
Provide insights and recommendations to improve campaign effectiveness

Skills

Demand Generation

Email Marketing

Digital Marketing

Events

Content Syndication

ABM

Pipeline Growth

Integrated Campaigns

Workato

Cloud-based automation and integration platform

About Workato

Workato provides a cloud-based platform for automating and integrating business processes using artificial intelligence. The platform helps organizations improve efficiency by unifying integration and automation, which reduces the complexity of using multiple tools and helps eliminate data silos. Workato's features include automated ticket escalation, threat detection, compliance management, and support for remote work, making it suitable for businesses of all sizes. The company operates on a subscription model, allowing clients to access its services for a recurring fee, which supports steady revenue growth. A standout feature, AI@Work, enables users to create intelligent systems by incorporating AI into their operations, making technology more accessible and facilitating business transformation. Workato's platform is designed to adapt to changing business needs while lowering operational costs and speeding up the implementation of integrations and automations.

Mountain View, CaliforniaHeadquarters

2013Year Founded

$403.7MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible working arrangements

EAP

Health insurance

Stock options

Professional development

PTO

Company events & recreation time

Risks

Emerging AI-driven platforms may erode Workato's market share with competitive pricing.

Rapid AI advancements require Workato to invest heavily in R&D to stay competitive.

Economic downturns could reduce client spending on Workato's subscription services.

Differentiation

Workato offers AI-driven automation with a focus on security and governance.

The platform supports low-code/no-code integrations, empowering non-technical users.

Workato's Virtual Private Workato caters to highly regulated industries with stringent security needs.

Upsides

Growing demand for AI-driven automation in healthcare boosts Workato's market potential.

Hybrid work models increase the need for Workato's remote work helpdesk features.

Rising interest in low-code/no-code platforms aligns with Workato's AI@Work feature.

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