Demand Generation Associate, Lifecycle Marketing (Remote, US)
Grafana LabsSalary not specified
- Full Time
- Entry Level & New Grad
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
E-Learning, Education TechnologyIndustries
Requirements
Candidates should possess a minimum of five years of experience in B2B SaaS Demand Generation, demonstrating the ability to manage a budget and achieve sales targets (SQLs or opportunities). Native German language proficiency (C2 level or equivalent) is required, along with fluency in English (US/UK) or equivalent, and a good understanding of SEM (Google Ads) and Social media advertising (LinkedIn/Facebook Ads). Familiarity with marketing automation tools such as Marketo or Hubspot, and Salesforce is also necessary.
Responsibilities
As the Demand Generation Lead, you will be responsible for creating pipeline for 360Learning’s revenue team within the DACH market, collaborating with the EMEA Paid Marketing Manager to develop marketing experiments, upskilling on remarketing campaigns, and owning the DACH Demand Gen budget. You will be accountable for achieving DACH SQL targets, working closely with the EMEA Paid Media Manager on budget allocation, defining and executing a marketing experiment roadmap, partnering with DACH BDRs to improve lead conversion rates, and serving as the DACH Sales team’s point of contact for all marketing-related questions. Additionally, you will collaborate with the EMEA marketing team on ambitious campaigns, unlock new acquisition channels, and provide business insights to the Product Marketing team based on campaign results, contributing to your knowledge of the L&D industry.
Skills
Demand Generation
B2B SaaS
Budget Management
Lead Qualification
Marketing Campaigns
Paid Media
Industry Knowledge (L&D)
360Learning
Corporate learning platform for employee upskilling
About 360Learning
360Learning provides a learning platform designed for corporate environments, focusing on enhancing employee skills through collaboration and artificial intelligence. The platform allows in-house experts to become learning collaborators, enabling businesses to efficiently upskill their workforce. It automates mandatory training processes, reducing onboarding tasks and promoting community engagement within organizations. The platform also features one-on-one video coaching, which is especially useful for sales teams, and offers accessible training for frontline staff on any device. Unlike many competitors, 360Learning emphasizes a collaborative approach to learning and has been recognized for its effectiveness in the corporate learning technologies market. The company's goal is to facilitate continuous learning and development within organizations while ensuring high standards of data security and compliance with regulations like GDPR.
Key Metrics
New York City, New YorkHeadquarters
2013Year Founded
$235.7MTotal Funding
LATE_VCCompany Stage
Cybersecurity, AI & Machine Learning, EducationIndustries
201-500Employees