Senior Demand Generation Manager
Tremendous$160,000 - $180,000/year
- Full Time
- Senior (5 to 8 years)
$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Marketing, Communications TechnologyIndustries
Position Overview
- Location Type: Remote
- Employment Type: Full-time
- Salary: Not specified
- Company: Twilio
Description: Twilio is seeking a dynamic and results-oriented Demand Creation Campaigns Senior Marketing Manager to spearhead demand creation and acceleration for Twilio's CPaaS portfolio. This role is crucial for driving the marketing strategy focused on building a robust pipeline and contributing directly to revenue goals. You will collaborate closely with various teams to leverage global and regional GTM programs and campaigns, adapting and innovating to drive pipeline creation and accelerate engagements, with a primary focus on driving marketing demand creation strategy for Twilio CPaaS and contributing to ambitious growth targets across APJ.
Requirements
- Strong understanding of demand generation principles and best practices.
- Experience in marketing campaign management and execution.
- Ability to analyze data and metrics to optimize campaign performance.
- Excellent communication and collaboration skills.
- Strategic thinking and problem-solving abilities.
- Growth-oriented SME with creative and analytical thinking skills.
Responsibilities
- Design, scale, and execute demand creation activities for Twilio's CPaaS portfolio.
- Collaborate with Product Marketing, Sales, Sub-Regional Field Marketing, and Digital Marketing teams.
- Leverage global and regional GTM programs and campaigns.
- Drive marketing demand creation strategy for Twilio CPaaS.
- Contribute to ambitious growth targets across APJ.
- Manage and track various demand generation programs, including:
- Targeted digital campaigns
- Webinars
- Content syndication
- Potential partner marketing activities
- Outbound prospecting
Application Instructions
- Not specified in the provided text.
Company Information
- Who we are: At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
Skills
Digital Campaigns
Webinars
Content Syndication
Lead Generation
Marketing Data Analysis
Budget Management
Cross-functional Team Management
Campaign Management
B2B SaaS
Twilio
Cloud communications platform for developers
About Twilio
Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.
San Francisco, CaliforniaHeadquarters
2008Year Founded
$243.9MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
5,001-10,000Employees