Senior Manager, Demand Generation
TimescaleSalary not specified
- Full Time
- Senior (5 to 8 years)
$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Marketing, Communications TechnologyIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 7 years of marketing experience, with a strong focus on demand generation and campaign management. Demonstrated experience in a B2B SaaS environment, particularly within the communications or technology industry, is essential. Strong analytical skills and the ability to interpret marketing data to optimize campaign performance are required, as well as experience managing budgets and cross-functional teams.
Responsibilities
The Demand Creation Campaigns Senior Marketing Manager will be responsible for designing, scaling, and executing demand creation activities for Twilio's CPaaS portfolio, collaborating with various teams to drive pipeline creation and revenue goals. They will oversee the execution and management of digital campaigns, webinars, content syndication, and potential partner marketing activities, focusing on lead generation and accelerating customer adoption. Additionally, this role involves tracking campaign performance, analyzing data, and providing insights to optimize marketing strategies, and working closely with Sub-Regional Field Marketing, Product Marketing, and regional sales leadership to ensure a consistent and high-quality flow of leads.
Skills
Digital Campaigns
Webinars
Content Syndication
Lead Generation
Marketing Data Analysis
Budget Management
Cross-functional Team Management
Campaign Management
B2B SaaS
Twilio
Cloud communications platform for developers
About Twilio
Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.
Key Metrics
San Francisco, CaliforniaHeadquarters
2008Year Founded
$243.9MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
5,001-10,000Employees