CTV Director - EMEA at OpenX

London, England, United Kingdom

OpenX Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AdTech, Digital Media, AdvertisingIndustries

Requirements

  • 7-10 years of experience in sales and/or agency experience in digital, adtech or other relevant activities
  • 3+ years experience working within the CTV landscape with a firm understanding of both digital advertising and TV advertising
  • Extensive knowledge of the European TV, CTV & advertising technology landscape
  • Proven track record consistently hitting and exceeding revenue targets
  • Demonstrated track record working in complex, highly-matrixed, cross-functional environments
  • Must be able to influence without authority, and be capable of engaging with numerous senior stakeholders
  • Demonstrated ability to set, manage and track against a set of diverse, strategic KPIs
  • Demonstrated track record with business development and strategy, vetting data and technology solutions, and leading end-to-end contract and commercial negotiations

Responsibilities

  • Identify, develop and drive incremental CTV revenue opportunities with agencies and brands, in partnership with the OpenX Buyer Development team
  • Build relationships and ownership, in partnership with Buyer Development team, of the independent agencies for key CTV stakeholders
  • Collaborate cross-functionally with Buyer Development, Account Management and Deal Ops to ensure deals are built correctly and scale for maximized revenue
  • Establish priorities and strategic direction for our CTV business working closely with Product and Commercial leadership, including providing market feedback to influence product road map
  • Support the design and delivery of CTV sales enablement efforts leveraging CTV data & solutions
  • Spearhead education and evangelism of our CTV solution internally and externally
  • Further entrench OpenX as a trusted partner and advisor in the programmatic space, with an eye toward building long-term relationships with CTV buyers

Skills

Key technologies and capabilities for this role

CTVAdvanced TVDigital AdvertisingAd MarketplacesGo-to-Market StrategyRevenue GrowthClient RelationshipsBuyer DevelopmentCross-functional CollaborationPublisher ManagementOperations

Questions & Answers

Common questions about this position

What is the employment type for the CTV Director role?

The position is full-time.

What are the key responsibilities of the CTV Director?

Key responsibilities include identifying and driving CTV revenue opportunities with agencies and brands, building relationships with key stakeholders, collaborating cross-functionally, establishing strategic direction, supporting sales enablement, and evangelizing the CTV solution.

What kind of experience is required for this position?

The role requires experience and understanding of CTV, deep knowledge of the European TV & CTV market, and the ability to thrive in an entrepreneurial, results-driven environment.

What is the company culture like at OpenX?

OpenX fosters an entrepreneurial, results-driven environment that values thoughtful, creative executors, collaboration, innovation, ownership of revenue initiatives, and cross-functional teamwork.

What makes a strong candidate for the CTV Director role?

A strong candidate is experienced in CTV, has deep knowledge of the European TV and CTV market, thrives in entrepreneurial settings, takes ownership of revenue targets, and excels in cross-functional collaboration and strategic execution.

OpenX

Programmatic advertising platform for digital inventory

About OpenX

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees

Benefits

Professional Development Budget

Risks

Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.

Differentiation

OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

Upsides

OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.

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