Sr. Marketing Automation Specialist (Remote)
CrowdstrikeFull Time
Senior (5 to 8 years)
Candidates must have experience in CRM operations, marketing automation, or MarTech roles, with expert hands-on Braze experience including audience segmentation, custom events, Liquid scripting, journey logic, and multichannel enablement. Strong HTML/CSS, JSON, and SQL skills for CRM personalization and data handling are required, along with an understanding of data flows, CDPs (Segment, Hightouch), and API integrations. Experience troubleshooting campaign misfires, automation bugs, and syncing issues is necessary, as is a proven ability to document, structure, and maintain scalable CRM processes. Knowledge of privacy, consent, and compliance best practices in regulated industries, particularly healthcare, is highly regarded.
The CRM Specialist will build, QA, and launch targeted campaigns in Braze across multiple channels like email, SMS, content cards, and in-app messaging. They will use Liquid, dynamic content, and modular templates to deliver personalized patient and practitioner experiences at scale. This role involves configuring attributes, events, and tags to power segmentation, triggers, and personalization, as well as monitoring and troubleshooting Braze journeys to ensure smooth data flows and audience logic. Responsibilities also include integrating campaigns across web, app, and landing pages for optimized lifecycle communications, maintaining compliance with privacy regulations and consent handling, and training team members on Braze features and best practices.
Manages electric vehicle charging stations
Monta operates in the electric vehicle (EV) charging sector, providing a solution for managing EV charging stations. The company offers a Charge Point Management System (CPMS) that simplifies the installation, management, and operation of charging points for various clients, including workplaces, commercial businesses, and municipalities. This system allows clients to control access to their charging stations, manage energy usage, collect charging data, and provide multiple payment options. Monta's software-only approach gives it flexibility to meet diverse client needs without requiring different systems. This focus on business-to-business sales and its success in winning tenders distinguishes Monta from its competitors. The company's goal is to support the growth of the EV market by offering comprehensive and efficient management solutions for charging stations.