CRM Specialist - Performance

Melbourne, Victoria, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Part TimeJob Type

UnknownVisa

Healthtech, HealthcareIndustries

Requirements

Candidates should have a strong background in CRM and marketing automation, ideally with experience using Braze. They must be skilled in tracking and analyzing real-time campaign performance, adept at designing and executing A/B tests, and proficient in segmenting audiences by behavior, preferences, and demographics. Experience managing multi-channel campaigns with precision and attention to detail is also required.

Responsibilities

The CRM Specialist will execute, analyze, and optimize data-driven campaigns across multiple brands to drive acquisition, retention, loyalty, and reactivation. This includes building and launching targeted email, SMS, and in-app journeys using Braze, measuring campaign performance with tools like Looker and Hotjar, and identifying opportunities for testing and innovation. The role also involves collaborating with various teams to ensure campaign alignment and maintaining compliance with industry best practices.

Skills

CRM

Performance Marketing

Data-driven campaigns

Braze

Looker

Hotjar

Email marketing

SMS marketing

In-app messaging

Campaign analysis

Campaign optimization

A/B testing

Customer acquisition

Customer retention

Customer loyalty

Customer reactivation

Monta

Manages electric vehicle charging stations

About Monta

Monta operates in the electric vehicle (EV) charging sector, providing a solution for managing EV charging stations. The company offers a Charge Point Management System (CPMS) that simplifies the installation, management, and operation of charging points for various clients, including workplaces, commercial businesses, and municipalities. This system allows clients to control access to their charging stations, manage energy usage, collect charging data, and provide multiple payment options. Monta's software-only approach gives it flexibility to meet diverse client needs without requiring different systems. This focus on business-to-business sales and its success in winning tenders distinguishes Monta from its competitors. The company's goal is to support the growth of the EV market by offering comprehensive and efficient management solutions for charging stations.

Copenhagen, DenmarkHeadquarters

2020Year Founded

$139.1MTotal Funding

SERIES_BCompany Stage

Automotive & Transportation, EnergyIndustries

201-500Employees

Risks

Increased competition in the U.S. market could hinder Monta's expansion efforts.

Potential regulatory changes in the U.S. may impact Monta's operations.

Reliance on partnerships poses risks if they do not yield expected results.

Differentiation

Monta offers a comprehensive software-only solution for managing EV charging stations.

The company focuses on B2B sales, targeting fleets, workplaces, and municipalities.

Monta's Charge Point Management System provides exclusive energy management features.

Upsides

Monta's expansion into the U.S. market opens new growth opportunities.

The partnership with Tesla enhances Monta's home charging solutions for corporate fleets.

Rising demand for workplace EV charging solutions supports Monta's business model.

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