CRM Solutions Manager at Abbott

Alameda, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Experience managing Veeva CRM platform administration, including system configuration, maintenance, and compliance with business/regulatory requirements
Expertise in user management, onboarding, permissions, troubleshooting, and training
Skills in data integrity, advanced reporting, analytics dashboards, and actionable insights
Knowledge of integrations with marketing systems, Veeva Vault PromoMats (Closed-Loop Marketing), analytics, and omnichannel channels
Ability to implement Next Best Action strategies, AI-driven personalization, and predictive insights
Capability to operationalize GTM strategies, prioritize enhancements, manage timelines, and coordinate with cross-functional teams and stakeholders
Proficiency in reporting system performance, adoption metrics, and enablement progress to senior management
Willingness to work onsite in Alameda, CA

Responsibilities

Manage all CRM administrator activities within the U.S. Commercial ADC business, including onboarding, development, vendor relations, user management, reporting, and marketing enablement through CLM
Drive channel integrations, Next Best Action strategies, and analytics initiatives for a unified digital experience
Work with cross-functional teams to operationalize GTM strategies, prioritize enhancements, manage timelines, and coordinate with U.S. Abbott stakeholders
Report system performance, adoption metrics, and enablement progress to ADC senior management
Manage Veeva CRM platform administration, including system configuration and maintenance
Enable omnichannel marketing integration and CLM content deployment
Develop advanced reporting and analytics dashboards for sales and marketing
Implement Next Best Action strategies to optimize sales engagement
Support AI-driven initiatives for personalization and predictive insights
Handle user management and support to keep users productive
Maintain data integrity and deliver actionable dashboards/reports
Manage integrations and enablement with marketing, Veeva Vault PromoMats, analytics, and other systems
Oversee process optimization, governance, identify inefficiencies, enforce best practices, and implement improvements for CRM adoption and ROI

Skills

Key technologies and capabilities for this role

CRMDiabetes ManagementGlucose MonitoringHealthcare TechnologySensing TechnologyMedical Devices

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides free medical coverage in the Health Investment Plan (HIP) PPO medical plan, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit for a bachelor's degree.

Is this role remote or onsite?

This is an onsite opportunity in Alameda, CA.

What are the main responsibilities or skills needed for the CRM Solutions Manager role?

The role involves managing Veeva CRM platform administration and requirements, enabling omnichannel marketing integration and CLM content deployment, and developing advanced reporting and analytics dashboards. Responsibilities also include CRM administrator activities like onboarding, development, vendor relations, user management, reporting, marketing enablement, channel integrations, Next Best Action strategies, and analytics.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, growth, learning, caring for yourself and family, being your true self, and living a full life. It is recognized as a great place to work worldwide, one of the most admired companies by Fortune, and best for diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this CRM Solutions Manager position?

Strong candidates will have experience managing CRM platforms like Veeva, handling administrator activities such as onboarding and user management, enabling omnichannel marketing and CLM, and driving analytics and reporting for cross-functional teams.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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