Senior CRM Marketing Manager
BrigitSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Marketing & Advertising, Data & AnalyticsIndustries
Requirements
Candidates should possess 4 years of experience in email marketing or CRM, with experience within financial services or a subscription-based business environment, and a Bachelor's degree in marketing, business, communications, or a related field. They should have experience providing email marketing programs at the enterprise level and understand campaign performance metrics, translating data into actionable insights.
Responsibilities
As a CRM Program Manager, the individual will focus on developing and executing email, push, and SMS campaigns within the automotive space, driving awareness, engagement, and retention. This includes managing the end-to-end strategy of campaigns, owning key performance metrics, collaborating with product, marketing, and analytics teams, optimizing campaign performance through A/B testing and data-driven insights, and facilitating multi-channel digital communications programs to align with product launch milestones and customer needs.
Skills
Email Campaign Management
Push Notifications
SMS Campaigns
Data-Driven Marketing
Customer Engagement
Campaign Analytics
Lifecycle Marketing
Partner Management
Personalization Strategies
Expedia
Travel booking platform for flights, hotels, rentals
About Expedia
Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.
Key Metrics
Bellevue, WashingtonHeadquarters
1996Year Founded
$3,277.3MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees