Senior CRM Marketing Manager
Brigit- Full Time
- Senior (5 to 8 years)
Candidates are required to have 4+ years of customer data platforms (CDP) management in a Growth capacity, hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse, proficiency in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns, analytical skills to query and make sense of complex datasets with SQL, and the ability to translate CRM requirements needs into PRDs.
The CRM MarTech Project Manager will collaborate with stakeholders to define CRM strategies that enhance customer experience and retention, analyze customer data and insights to inform campaigns and initiatives, lead the overall CRM function to coordinate and oversee project development from start to completion, interface with development teams to estimate work efforts, define milestones and manage resources, liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects, communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner, assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines, maintain relevant project documentation to ensure timely delivery and project milestones, and serve as a point of communication between various teams internally and vendors externally.
Cryptocurrency trading and financial services platform
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.