CRM Marketing Manager at Life360

London, England, United Kingdom

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£74,000 – £87,500Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer TechnologyIndustries

Requirements

Knowledge of digital marketing platforms with technical Braze experience
Experience launching and/or managing international marketing efforts across multiple languages (EU language skills strongly preferred)
Experience in B2C subscription business (ideally app-based with a freemium model)

Responsibilities

Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
QA campaigns with test engineering and marketing QA teams
Aggregate, summarise, and share campaign results that have clear insights and takeaways
Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

Skills

CRM

Lifecycle Marketing

Marketing Campaigns

Customer Acquisition

Customer Engagement

Customer Retention

Marketing Strategy

Campaign Execution

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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