CRM Associate at betr

Miami, Florida, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Sports Betting, MediaIndustries

Requirements

1+ year of professional experience, preferably in email marketing
Strong written and verbal communication skills with proven copywriting ability
Detail-oriented with exceptional organizational skills
Dependable, with a strong work ethic and ability to meet deadlines
Flexible and available to support campaigns on weekends, especially on Sundays during football season
Knowledgeable about sports (especially NFL and NBA)
Understanding of the sports gaming vertical
Based in Miami, Florida or willing to relocate
Scheduling flexibility including working nights, holidays, and weekends when necessary
(Preferred) Experience with Push Notification campaigns
(Bonus) Familiarity and professional experience with Braze
(Bonus) Lifelong, passionate sports fan

Responsibilities

Execute and optimize email marketing campaigns, including copywriting and setup
Manage push and in-app messaging campaigns to drive engagement
Build and maintain automated multi-channel customer journeys across lifecycle stages
Run A/B tests to improve performance and conversion across CRM flows
Create customer segments for targeting and personalization
Track and report on CRM KPIs, providing insights and recommendations for improvement

Skills

CRM

Email Marketing

Copywriting

Push Notifications

In-App Messaging

Campaign Optimization

Customer Journeys

Lifecycle Campaigns

Analytics Reporting

betr

Digital platform for fantasy sports and microbetting

About betr

Betr.app is a digital platform that combines fantasy sports with microbetting, targeting sports fans who want to engage in betting on their favorite sports like NFL, NBA, MLB, and NHL. The platform offers two main features: Betr Picks and Microbetting. Betr Picks allows users to make multiple bets on player statistics, with the potential to win up to 100 times their entry, enhancing the traditional fantasy pick'em experience. Microbetting enables users to place bets on specific moments during live sporting events, catering to those who enjoy fast-paced action and unpredictability. Betr.app generates revenue through entry fees from users participating in these betting games, making it distinct from competitors by focusing on both fantasy elements and real-time betting excitement. The company's goal is to provide an engaging and dynamic platform for sports enthusiasts to test their knowledge and instincts while enjoying the thrill of betting.

Miami, FloridaHeadquarters

2022Year Founded

$116.7MTotal Funding

EARLY_VCCompany Stage

Fintech, GamingIndustries

51-200Employees

Risks

Increased competition from FanDuel and DraftKings may impact Betr's market share.

Rapid state expansion could lead to regulatory challenges and compliance issues.

Reliance on Huddle Tech's technology poses integration risks if deployment issues arise.

Differentiation

Betr offers instant gratification through microbetting on live sports events.

Betr Picks allows users to win up to 100 times their entry on player stats.

Betr's peer-to-peer 'Group Mode' enhances user engagement in fantasy sports.

Upsides

Betr's expansion into 33 states increases its potential customer base significantly.

The acquisition of Huddle Tech's technology enhances Betr's sports gaming platform capabilities.

Collaborations with media personalities boost Betr's brand visibility and audience reach.

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