Creative, Viral Marketing at MrBeast

Greenville, North Carolina, United States

MrBeast Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Entertainment, Digital Content, Consumer ProductsIndustries

Requirements

  • Deep knowledge of YouTube, TikTok, and emerging platforms and trends
  • Experience ideating and producing content tied to products, personalities, or partnerships
  • Strong instinct for the balance between brand message and entertainment value
  • Self-starter who thrives in a high-tempo, collaborative environment
  • Excellent communicator – able to quickly and clearly pitch ideas to internal teams, leadership, and external partners
  • Strong understanding of creator culture, influencer marketing, and branded entertainment
  • Passion for making memorable, internet-breaking content that serves both fans and business goals

Responsibilities

  • Develop formats and frameworks for original, high-performing videos across Brands (Feastables, MrBeast Labs, Lunchly, MrBeast.Store), Franchises (Beast Games), and Collabs (Creators and Co-branded Products)
  • Ideate and pitch high-concept social campaigns, product launches, creator collaborations, and cultural moments
  • Collaborate with Brand Leads, Producers, and external partners to bring campaigns to life from ideation through delivery
  • Lead brainstorms, writing sessions, and creative sprints tied to product drops, episodic releases, or partnership moments
  • Translate complex brand narratives into simple, entertaining, and viral-first content formats
  • Stay relentlessly dialed into platform trends, viral formats, and cultural moments to inject relevance and speed into everything we make
  • Contribute to campaign planning with creative concepts that maximize reach, retention, and conversion across YouTube and short-form platforms

Skills

Viral Marketing
Content Ideation
Social Campaigns
Product Launches
Creator Collaborations
Video Formats
Episodic Storytelling
Brand Integration
Pitching Ideas
Cultural Moments

MrBeast

Offers employment opportunities via YouTube

About MrBeast

Working for a widely recognized Youtube personality offers unique opportunities in the digital media space, particularly through involvement in imaginative content creation and high-impact social media strategies. This YouTube channel is well-known for its engaging, boundary-pushing style, giving team members the chance to be at the forefront of digital entertainment. Employees benefit from a creative and dynamic environment, making it an ideal workplace for innovative thinkers and digital creators seeking to influence a global audience.

Greenville, North CarolinaHeadquarters
N/AYear Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, Social Impact, EntertainmentIndustries

Benefits

Remote Work Options

Risks

Mold complaints with Lunchly could harm MrBeast's brand reputation.
High investment in Beast City risks financial loss if viewership targets aren't met.
Vouch acquisition may face integration challenges or financial strain.

Differentiation

MrBeast's Beast City is a $14 million custom-built location for 'Beast Games'.
He acquired Vouch, a startup for the creator economy, enhancing digital content hiring.
His TeamSeas initiative removed 34 million pounds of ocean trash, boosting eco-friendly image.

Upsides

Beast City offers brand collaboration opportunities in the entertainment industry.
Vouch acquisition could lead to new revenue streams in the creator economy.
TeamSeas project opens partnerships with eco-friendly companies.

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