Creative Strategist - Growth at Voodoo

Paris, Île-de-France, France

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Gaming, TechnologyIndustries

Requirements

Proven experience in a similar role, strategy consulting, or product/creative marketing
Ability to envision, articulate, and document compelling creative strategies
Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals
Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance
Excellent written and verbal communication skills—capable of crafting clear briefs, persuasive recommendations, and actionable plans
Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way
Fast learner with a versatile mindset, eager to innovate and iterate
Demonstrated track record of leading high-impact, cross-functional projects
Thrives in an environment that values candor, freedom, and responsibility

Responsibilities

Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads
Define guidelines, priorities, and execution standards of the production on a weekly basis
Generate structured, insight-driven creative briefs based on benchmark analysis, market intelligence, and strategic ideation frameworks
Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai) to identify high-performing creative trends early
Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation
Benchmark across both mobile games (e.g. Match-3, Hypercasual, Hybridcasual) and apps (e.g. Blitz, Wizz, WeMoms, and future products)
Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings across teams
Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact
Identify skill gaps in the creative team (e.g. motion design, 3D animation) and actively participate in sourcing and recruitment of new creative talent

Skills

Creative Strategy

Benchmark Analysis

Market Intelligence

Creative Briefs

Ad Creatives

User Acquisition

Ad Monetization

Video Ads

Playable Ads

Influencer Marketing

Data.ai

Apptica

MarketIQ

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees