Creative Ad Specialist

Employment Type: Full-Time Location Type: Remote Salary: [Not specified]

Our Journey at Keep

At Keep, we embarked on a mission with a powerful question: Why hasn't the banking experience caught up with the rapid pace of technology? This continues to fuel our passion for reshaping the Canadian fintech landscape. We provide businesses with a comprehensive suite of cross-border banking services, offering everything from credit cards to deposit accounts, currency conversions, and revenue financing.

With a team of seasoned global startup veterans with successful exits, Keep is committed to leading the charge as Canada's next-generation fintech institution. Backed by VCs in the fintech sector, we're racing ahead, expanding our reach and impact like never before.

About the Role

Join Keep as a Creative Ad Specialist. Your talent for crafting scroll-stopping creative content will be instrumental in driving our paid media success. In short, we’re looking for someone who can produce banger ads for Keep consistently.

You'll be the creative force behind our advertising campaigns, combining compelling copywriting with eye-catching visual design to create ads that convert. This role is perfect for someone who lives and breathes creative content and understands what makes people stop scrolling and start engaging. You'll work closely with our marketing team to translate our brand voice into thumb-stopping ads that drive results across multiple paid media channels.

Responsibilities:

• Creating high-converting ad creatives, including static images, video ads, and carousel formats for platforms like Facebook, Instagram, LinkedIn, and Google Ads.
• Writing punchy, persuasive ad copy that captures attention and drives action within character limits.
• Designing visually stunning graphics and layouts using Canva that align with our brand guidelines.
• Editing and producing engaging video content using CapCut for social media advertising.
• Developing creative concepts that effectively communicate our value propositions to different audience segments.
• A/B testing different creative approaches to optimize performance and identify winning concepts.
• Staying current with platform-specific best practices and creative trends across paid media channels.
• Collaborating with the marketing team to understand campaign objectives and target audiences.
• Rapidly iterating on creative assets based on performance data and feedback.
• Managing multiple creative projects simultaneously while maintaining high-quality standards.
• Analyzing creative performance metrics to inform future creative decisions and strategies.

Who You Are:

• You have proven experience creating high-performing ads for paid media campaigns, preferably in fintech or financial services.
• You're a master of Canva, able to create professional-quality designs quickly and efficiently.
• You're proficient in CapCut and can produce engaging video content that performs well on social platforms.
• You have excellent copywriting skills and can craft compelling ad copy that converts.
• You understand the nuances of different social media platforms and can adapt creative accordingly.
• You're data-driven and can analyze creative performance to optimize future campaigns.
• You have a keen eye for design trends and understand what makes content shareable and engaging.
• You can work fast without sacrificing quality, thriving in a rapid-iteration environment.
• You're comfortable with A/B testing and using performance data to guide creative decisions.
• You have experience with various ad formats including static images, video, carousel, and stories.

Why You Should Be Excited About This Role:

• Creative Freedom: You'll have the opportunity to experiment with bold, innovative creative concepts that push the boundaries of fintech advertising.
• Direct Impact: Your creatives will directly influence our customer acquisition and growth metrics, making your work immediately measurable and impactful.
• Rapid Growth: In our fast-paced environment, you'll quickly build a diverse portfolio of high-performing creative work across multiple platforms.