CPS Senior Account Sales at Nielsen

Milan, Lombardy, Italy

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Consumer IntelligenceIndustries

Requirements

7+ years of sales leadership experience in FMCG sector
Proven experience in the area of Homescan panels and Homescan analytics
Good level of Analytics Skills
Fluent in English and Italian
Proven experience successfully meeting sales revenues and targets for area or product line
Strong engagement and communication skills as well as excellent negotiation skills
Ability to operate effectively in a fast-paced, team environment
Strategic mind for generating new sales and experience in group presentations and proposal writing
Knowledge of and experience working with Consumer Panel Data (CPS) is essential
Core NIQ Sales Competencies: Communication, Networking, Selling Skills, Negotiation, Motivating Self and Others, Executes, Pipeline Management, Digital Savvy, Business and Financial Acumen
Function Core Competencies: Strong Product knowledge, Negotiation and closing skills, Sales Hunting, Marketplace knowledge, Advanced knowledge and use of Sales Tools (SalesForce, Salesloft, LinkedIn Navigator), Hunting and Lead Generation, Perfect Sales Pitch - Value for Client, Sales Forecasting / Pipelining / CRM, Growth Mindset / Sales Transformation Commitment, Complex Selling, Influencing Skills, Cross-selling/Partnership with other IQ business units

Responsibilities

Partner with Account Development Team to drive penetration in existing NielsenIQ clients who do not buy into CPS services
Seek out new opportunities with non-NielsenIQ clients showing a proactive no-reactive approach
Extend penetration of Consumer solutions within existing CPS customer
Ensure client business needs are covered and we can help clients optimize their marketing strategies
Collaborate with our production & delivery teams to ensure we are delivering against requirements
Target/penetrate new clients, open/participate/win client RFPs
Build close relationships with clients, turning relationships from ad-hoc projects into ongoing contracts
Identify business needs at the client and perform client briefings and upsell to clients with additional opportunities
Accurate forecasting and building of the financial pipeline and hitting commercial targets for your area ensuring accurate cooperation with Customer Success and CPS delivery teams
Contribute to Deploy & Develop Consumer Panel culture at clients and within NielsenIQ commercial team

Skills

Consumer Panel Data

Sales

Account Management

Client Acquisition

RFP Management

Forecasting

Upselling

Marketing Strategy

Business Development

Pipeline Management

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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