Copywriter
PhantomSalary not specified
- Full Time
- Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, E-commerceIndustries
Requirements
Candidates should have 3–5 years of experience writing email and SMS campaigns, preferably for e-commerce brands, and a proven track record of increasing metrics like revenue per recipient or open/click rates. They should possess a solid understanding of CRM strategy and email campaign best practices, along with experience working with Klaviyo or similar email service providers. Strong attention to detail and the ability to meet consistent monthly deadlines are also required.
Responsibilities
The Copywriter will write engaging, conversion-focused copy for automated flows and campaign emails across multiple clients, crafting SMS promotions that balance urgency with brand storytelling. This role involves partnering with CRM leads to personalize content based on behavior, geography, and product affinity, planning and executing A/B tests with clear hypotheses, and analyzing results weekly. The Copywriter will proactively suggest new creative and segmentation ideas to improve performance, ensuring compliance considerations in alcohol marketing when applicable.
Skills
Email Campaigns
SMS Copywriting
CRM Strategy
Email Service Providers (Klaviyo)
A/B Testing
Segmentation
Copywriting
Attention to Detail
Performance Metrics Analysis
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees