Ro

Copywriter

New York, New York, United States

Ro Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Marketing & AdvertisingIndustries

Requirements

Candidates should possess 3-4 years of copywriting experience, preferably in the direct-to-consumer (DTC) or health-related industries, along with a portfolio demonstrating versatility in various writing formats. A strong understanding of digital platforms, particularly TikTok, Instagram, and email, is also required, as is a commitment to creating smart, human, and high-impact content.

Responsibilities

The Copywriter will be responsible for writing clear, engaging copy across various channels, including social, web, email, and product; collaborating with teams to ideate and develop content concepts; implementing Ro’s brand voice while balancing empathy and evocative language; utilizing insights to optimize copy for performance; partnering with legal and medical teams to ensure content compliance and accuracy; and staying current with digital culture and trends to maintain a competitive edge.

Skills

Copywriting
Digital Platforms
TikTok
Instagram
Email
Editing
Proofreading
Content Strategy
Brand Voice
Data-Informed Copy
Empathy
Content Development

Ro

Online platform for telemedicine services

About Ro

Ro.co offers an online platform for healthcare services, focusing on adults who want to manage their health from home. The platform allows patients to consult with healthcare providers, receive diagnoses, and get treatment recommendations without needing to visit a clinic. Users complete an online visit where they detail their symptoms and health history, which is then reviewed by a US-licensed healthcare professional who provides personalized treatment recommendations. If necessary, prescriptions are shipped directly to the patient in discreet packaging with free shipping. Ro.co prioritizes privacy and security, ensuring compliance with privacy laws and implementing measures to protect user data. Unlike many competitors, Ro.co provides a seamless end-to-end healthcare experience, making it easier for patients to access the care they need from the comfort of their homes.

Key Metrics

New York City, New YorkHeadquarters
2017Year Founded
$998.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, HealthcareIndustries
1,001-5,000Employees

Benefits

Medical, dental, & vision benefits
One Medical membership
Equity
Flexible Time Off
Gym reimbursement stipend
Learning & development stipend
Paid parental leave
Flexible work arrangements
Dog-friendly office
Company-wide events

Risks

Layoffs at Ro may impact service quality and customer satisfaction.
Competition from companies like Fabric could challenge Ro's market position.
Drug shortages, despite tracking efforts, may lead to customer dissatisfaction.

Differentiation

Ro offers a vertically integrated platform combining telehealth, lab services, and pharmacy.
Ro's GLP-1 Supply Tracker addresses drug shortages, enhancing patient care management.
Ro provides a seamless, end-to-end healthcare experience without the need for insurance.

Upsides

Increased telehealth demand post-COVID-19 boosts Ro's market expansion opportunities.
Ro's ro.OS platform enhances patient satisfaction and retention through seamless care.
Partnership with Modon Developments expands Ro's geographical footprint in New Cairo.

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