Copywriter

Position Overview

• Location Type: [Not Specified]
• Employment Type: Full-time
• Salary: [Not Specified]

Ro is on a mission to change the healthcare industry. We’re looking for a sharp, creative Copywriter to join our growing in-house marketing team. You’ll write copy that connects; turning complex health topics into clear, compelling content that meets people where they are. We’re looking for someone with 3 - 4 years of experience and the writing chops to build data-informed copy that empowers folks to make proactive, informed decisions about their health, and who believes brand creatives can play a key role in making neutral, clinically sounding health info accessible to all. You’ll partner closely with various teams to ideate and produce gutsy, thoughtful content for Ro’s growing portfolio of care verticals. This is a hands-on role where you’ll flex your writing and strategic thinking skills daily. Our team culture is by creatives for creatives. We take the work seriously, not ourselves. So when we say “come as you are,” we mean it. We’re always ready for a deep dive into a niche subject, a crazy “would you rather?”, or a full overview of your pet’s lore. Come join Ro to get loud about better health!

Requirements

• 3-4 years of copywriting experience (DTC or health-related preferred)
• Strong sense of empathy and voice
• Love for digging into a brief and turning it into something memorable
• Familiarity with digital platforms—especially TikTok, Instagram, and email
• Strong editing and proofreading skills; grammar matters
• Ability to multitask and adapt to shifting priorities

Responsibilities

• Write clear, engaging copy across social, web, email, product, and more.
• Concept and develop ideas alongside the whole team.
• Implement Ro’s distinctive brand voice, balancing the evocative with the empathetic.
• Use insights to inform conversion-focused copy and optimize performance.
• Collaborate with cross-functional teams on launches, campaigns, and initiatives.
• Keep your finger on the pulse of digital culture and contemporary creative—and help Ro stay ahead of the curve.
• Partner with Legal and Medical to ensure content is compliant, accurate, and trustworthy.
• Be curious and passionate about Ro’s mission to help folks meet their health goals.

Bonus Points

• Experience with performance marketing or bra