Brand Copywriter
Earnest- Full Time
- Junior (1 to 2 years)
Candidates should possess 3-6 years of experience in copywriting for direct-to-consumer (DTC) brands, a strong understanding of direct response marketing and conversion copywriting principles, and experience writing for performance-driven campaigns, including paid social and search. They should be able to write quickly, iterate based on data, and adapt to different tones/voices as needed, with familiarity in A/B testing and performance metrics to refine messaging, and a passion for storytelling, creativity, and digital marketing.
The Growth Copywriter will write hooks and short-form ad copy for paid social channels, develop high-converting ad copy for Google Ads and other PPC platforms, script audio ads for podcasts and satellite radio, assist in writing scripts for UGC and influencer campaigns, collaborate with designers and media buyers to create high-performing ad creatives, optimize New Customer Acquisition landing page copy to increase conversions, manage, organize, and utilize testimonials across all paid performance media, and A/B test ad variations to determine top-performing copy and iterate based on performance data, while also researching customer pain points, competitor messaging, and industry trends to inform ad strategy and maintain brand voice and consistency across all paid media and performance marketing assets.
Develops adaptable robots for everyday tasks
Everyday Robots develops versatile helper robots designed to assist with everyday tasks in homes and workplaces. These robots utilize advanced machine learning techniques to learn and adapt to new environments and tasks, allowing them to perform a variety of functions such as cleaning and organizing. Unlike traditional industrial robots that are limited to single-purpose functions, Everyday Robots focuses on creating adaptable robots that can handle multiple tasks. The company targets both consumers and businesses looking to improve productivity by automating mundane activities. Their goal is to enhance quality of life and efficiency by freeing up time for individuals and organizations. Everyday Robots employs a business model that includes direct sales, leasing options, and subscription services for software updates, ensuring a steady income while providing flexibility to clients.