Content Marketing (PCW) - Lead Director at CVS Health

Woonsocket, Rhode Island, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmacy, RetailIndustries

Requirements

Strategic innovator capable of bridging content marketing with data-driven customer growth strategies
Expertise in creative storytelling combined with analytical rigor to drive measurable business outcomes
Ability to architect comprehensive content strategies and leverage advanced analytics for customer acquisition, engagement, and retention
Proficiency in designing enterprise content strategies that drive brand equity, customer acquisition, and business growth
Experience pioneering emerging technologies including generative AI, AR/3D experiences, and advanced martech solutions
Skills in establishing data-driven frameworks using search data, digital traffic insights, and customer behavior analytics
Capability to create compelling, growth-focused narratives for conversion and retention
Leadership in managing matrix teams spanning creative, analytics, SEO, product, and external agency partners
Experience navigating complex organizational structures for stakeholder alignment
Expertise in agency and vendor management for efficiency and impact
Advanced data analysis skills for content performance across video, email, affiliate, SEO, influencer, and publisher networks
Proficiency in customer segmentation, personalization, and CRM strategies at scale
Ability to create ROI measurement frameworks tying content to traffic, conversion, and customer lifetime value
Skills in omnichannel content orchestration across owned channels, social, mobile, email, and emerging touchpoints
Experience managing content calendars, publishing workflows, and platform innovations for efficiency and reach

Responsibilities

Design and execute comprehensive enterprise content strategies driving brand equity, customer acquisition, and business growth
Pioneer implementation of cutting-edge technologies like generative AI, AR/3D, and martech to enhance content performance and engagement
Establish robust measurement systems using search data, digital traffic, and customer analytics to inform content development and optimization
Create compelling narratives that educate customers, build brand affinity, and drive conversion/retention outcomes
Lead multidisciplinary matrix teams in fast-paced delivery cycles
Align content initiatives with broader business priorities while maintaining creative excellence
Oversee relationships with external creative agencies, technology partners, and content platforms
Leverage advanced analytics to optimize content performance across multiple channels
Develop CRM strategies and audience segmentation for personalized content at scale
Create quantifiable frameworks tying content efforts to business results (traffic, conversion, lifetime value)
Orchestrate integrated campaigns across omnichannel ecosystems
Manage comprehensive editorial calendars and publishing workflows for consistent, compliant content delivery
Identify and implement new content management platforms, distribution channels, and technology solutions

Skills

Content Marketing

Content Strategy

Generative AI

AR/3D

Martech

Analytics

Customer Acquisition

SEO

Digital Marketing

Storytelling

Data Analysis

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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