Content Marketing Manager
Monte Carlo DataSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, SaaSIndustries
Requirements
Candidates should possess at least 5 years of experience in content marketing, demonstrating a proven track record of increasing web traffic and lead generation, preferably within the edtech or SaaS industries. A Bachelor’s degree in Marketing, Communications, or a related field is required, along with proficiency in marketing automation platforms such as HubSpot, Pardot, or Slate, and CMS tools like WordPress or Drupal.
Responsibilities
As the Content Marketing Manager, you will build and manage editorial calendars aligned with product updates and education trends, lead blog and SEO efforts to increase organic traffic, write high-performing blog content for educators, develop and execute social media strategies to engage educators, own and execute the email strategy for teacher engagement, write compelling copy for email campaigns and product messaging, monitor and analyze content performance, and partner with marketing operations to ensure accurate tracking and measurement of content.
Skills
Content Marketing
Web Traffic Growth
Lead Generation
Marketing Automation Platforms
CMS Tools
Strategic Storytelling
Data-Driven Marketing
Newsela
Provides tailored educational content for K-12
About Newsela
Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.
Key Metrics
New York City, New YorkHeadquarters
2013Year Founded
$167.5MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees