Senior Content Manager
LivePerson- Full Time
- Senior (5 to 8 years)
Candidates must possess a Bachelor's degree in English, Journalism, Communications, or a related field, along with a minimum of 5 years of experience in B2B content marketing or copywriting. Strong written and verbal communication skills are essential, as is experience with SEO best practices and content optimization techniques. Familiarity with content management systems like WordPress, marketing automation tools such as HubSpot or Marketo, and basic analytics platforms like Google Analytics is also required.
The Content & Copywriting Specialist will create short- and long-form written content including blogs, eBooks, web pages, guides, templates, email newsletters, email drip sequences, and presentation slides. They will collaborate with SEO specialists to optimize content for search engines, refine and update existing content, conduct interviews and research, stay current with industry trends, and work closely with the content team to develop content calendars and execute strategies. Additionally, they will track and report on content performance metrics, utilize AI tools for content production, and contribute to thought leadership and brand-building objectives.
Workspace management and employee communication platform
Appspace provides a workspace management platform that enhances communication and operational efficiency within organizations, particularly in the healthcare and public sectors. The platform allows for content delivery to workplace devices, such as digital signage, and helps manage physical spaces through features like fast check-ins, capacity management, and reservations for desks and rooms. Additionally, it offers tools for analyzing visitor volume and behaviors to optimize space utilization. Appspace operates on a subscription-based model, ensuring a steady revenue stream while continuously updating its services. The platform also serves as a central hub for employee communication, providing access to announcements and tools for all employees, including frontline workers. Appspace's flexibility and scalability make it a valuable partner for organizations aiming to improve their work environments and employee engagement.