Appspace

Content & Copywriting Specialist (B2B)

United States

Appspace Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates must possess a Bachelor's degree in English, Journalism, Communications, or a related field, along with a minimum of 5 years of experience in B2B content marketing or copywriting. Strong written and verbal communication skills are essential, as is experience with SEO best practices and content optimization techniques. Familiarity with content management systems like WordPress, marketing automation tools such as HubSpot or Marketo, and basic analytics platforms like Google Analytics is also required.

Responsibilities

The Content & Copywriting Specialist will create short- and long-form written content including blogs, eBooks, web pages, guides, templates, email newsletters, email drip sequences, and presentation slides. They will collaborate with SEO specialists to optimize content for search engines, refine and update existing content, conduct interviews and research, stay current with industry trends, and work closely with the content team to develop content calendars and execute strategies. Additionally, they will track and report on content performance metrics, utilize AI tools for content production, and contribute to thought leadership and brand-building objectives.

Skills

Content Creation
Copywriting
SEO
Research
Data Analysis
Content Strategy
AI Tools (Gemini, Copilot)
Communication

Appspace

Workspace management and employee communication platform

About Appspace

Appspace provides a workspace management platform that enhances communication and operational efficiency within organizations, particularly in the healthcare and public sectors. The platform allows for content delivery to workplace devices, such as digital signage, and helps manage physical spaces through features like fast check-ins, capacity management, and reservations for desks and rooms. Additionally, it offers tools for analyzing visitor volume and behaviors to optimize space utilization. Appspace operates on a subscription-based model, ensuring a steady revenue stream while continuously updating its services. The platform also serves as a central hub for employee communication, providing access to announcements and tools for all employees, including frontline workers. Appspace's flexibility and scalability make it a valuable partner for organizations aiming to improve their work environments and employee engagement.

Key Metrics

Dallas, TexasHeadquarters
2002Year Founded
GROWTH_EQUITY_VCCompany Stage
Government & Public Sector, Enterprise Software, HealthcareIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Mental Health Support
401(k) Retirement Plan
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays

Risks

Loss of key personnel like Jeff Cate may impact strategic direction.
Over-reliance on Microsoft Teams could limit adaptability to other tools.
Competitive market pressures may erode Appspace's market share if innovation lags.

Differentiation

Appspace integrates with Microsoft Teams, enhancing workplace communication and productivity.
The platform unites physical and digital workplaces, supporting remote and on-site employees.
Appspace offers a comprehensive solution with features like digital signage and visitor analytics.

Upsides

Strategic investment from Accel-KKR fuels product innovation and market expansion.
Integration with Microsoft Teams increases user adoption and engagement.
Appspace's Thought Leadership Hub attracts clients seeking innovative workplace solutions.

Land your dream remote job 3x faster with AI