Content & Copywriting Specialist (B2B)

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified
• Job Title: Content & Copywriting Specialist
• Company: Appspace
• Time Zone Requirement: Eastern Standard Time (EST)

Appspace is dedicated to creating better work experiences, offering a global office presence and a flexible work culture that prioritizes employee well-being and growth. The Content & Copywriting Specialist will be responsible for crafting compelling content to support marketing objectives, including lead generation, thought leadership, and brand building.

Responsibilities

• Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides).
• Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement.
• Refine and update existing content to keep it relevant and engaging.
• Utilize data insights to make informed decisions about content creation, iteration, and prioritization.
• Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise.
• Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant.
• Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events.
• Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates).
• Utilize AI tools like Gemini and Copilot to assist with content production.

Requirements

• Education: Bachelor's degree in English, Journalism, Communications, or a related field.
• Experience: 5+ years of experience in B2B content marketing or copywriting.
• Skills:
  • Excellent written and verbal communication skills.
  • Experience with SEO best practices and content optimization techniques.
  • Experience writing for different audiences across the sales funnel.
  • Familiarity with buyer personas, customer journey mapping, and demand generation content.
  • Knowledge of content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics).
  • Ability to manage multiple projects and meet deadlines.
  • Proactive, collaborative approach and a passion for storytelling and innovation.

Company Information

• About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.