Senior Content Marketing Manager
Authentic8Salary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & Advertising, Information Technology & ServicesIndustries
Requirements
The Manager, Content Marketing will oversee the content strategy and editorial direction of the content marketing team, focusing on driving brand awareness and audience engagement and supporting lead generation. This role requires a storyteller at heart with experience in managing content processes, including research, ideation, production, publication, promotion, measurement, and optimization. Strong skills in SEO, including keyword research, competitive analysis, and performance-driven initiatives, are necessary, along with the ability to manage and mentor a team of content specialists and freelancers.
Responsibilities
As the Content Marketing Manager, you will own the content strategy, editorial direction, and editorial calendar for the content marketing team, creating and overseeing the production of content such as blog posts, reports, pillar pages, web pages, and interactive content. You will manage the SEO strategy to drive organic search visibility, collaborate with cross-functional teams including design, web, and product marketing, and define KPIs to track and analyze content performance to optimize strategies and demonstrate ROI. Additionally, you will ensure content consistency across channels and maintain a cohesive brand voice and style.
Skills
Content Strategy
Editorial Direction
Storytelling
Content Marketing
B2B Marketing
Creative Thinking
Audience Engagement
Lead Generation
Salsify
Platform for managing product data and assets
About Salsify
Salsify provides a platform called CommerceXM that helps brands and retailers manage their product data and digital assets for online sales. The platform combines Product Information Management (PIM), Digital Asset Management (DAM), and Experience Management (XM) to ensure that product information is consistent and engaging across various online channels. Clients, including direct-to-consumer brands and large retailers, can automate the transformation of digital assets and synchronize supply chain data, which allows them to maintain a single source of truth for their product listings. This capability improves operational efficiency and enhances customer engagement, ultimately leading to increased sales. Salsify operates on a subscription-based model, offering different service tiers to meet the varying needs of its clients.
Key Metrics
Boston, MassachusettsHeadquarters
2012Year Founded
$440.3MTotal Funding
SERIES_FCompany Stage
Data & Analytics, Consumer SoftwareIndustries
501-1,000Employees