Content Marketing Director at Candid Health

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, BiotechnologyIndustries

Requirements

Candidates should have 6-8 years of content marketing experience in enterprise SaaS, ideally in healthcare or fintech, with a portfolio or work examples demonstrating strong writing and analytical skills across multiple mediums. They must possess a strong understanding of content marketing tactics, including SEO, email marketing, and web analytics, as well as excellent communication and presentation skills. Strong marketing strategy skills, particularly in creating omnichannel customer engagement, and experience with people and/or team management are also required.

Responsibilities

As the Content Marketing Director, you will drive the brand narrative and AI positioning in collaboration with the CMO, develop an overall editorial and enterprise content marketing strategy, lead an external team of copywriters and communications professionals, and develop thought leadership, experiential programming, and full-funnel content assets. You will integrate all content to ensure consistency, adapt the content voice and tone, set clear goals and KPIs, and collaborate cross-functionally with Demand, Experiential, Brand Design, Product Marketing, and Sales teams, as well as external partners to expand promotional channels and reach target audiences.

Skills

Content Strategy

Brand Messaging

Demand Generation

Content Creation

Social Media

Earned Media

Paid Media

Video Production

Audio Production

SEO

Copywriting

Communications

Team Leadership

Strategic Planning

Candid Health

Automated revenue cycle management platform for healthcare

About Candid Health

Candid Health specializes in automated revenue cycle management for healthcare providers. Its platform identifies and resolves issues that impact revenue cycles, helping to optimize insurance collections. The platform is designed to integrate seamlessly with various healthcare infrastructures, whether custom-built or commercial. Clients pay a subscription fee for access to the platform, which allows them to streamline their billing processes and improve revenue collection rates. Candid Health differentiates itself by focusing on automation and ease of integration, making it a reliable choice for healthcare providers seeking efficient billing solutions. The company's goal is to enhance the financial performance of healthcare providers by simplifying and improving their revenue cycle management.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$43.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, HealthcareIndustries

51-200Employees

Benefits

Remote Work Options

Company Equity

Mental Health Support

Risks

Emerging startups in healthcare automation threaten Candid Health's market share.

Stricter compliance requirements could increase operational costs for Candid Health.

Continuous AI advancements may lead to increased R&D expenses for platform updates.

Differentiation

Candid Health automates revenue cycle management with AI, reducing administrative burdens for providers.

The platform offers seamless API integration, enhancing compatibility with existing healthcare systems.

Candid Health's end-to-end automation optimizes financial operations, improving patient experiences.

Upsides

AI-driven healthcare billing solutions are expected to grow by 40% in five years.

Blockchain integration offers enhanced security, complementing Candid Health's platform.

Telehealth's rise increases demand for efficient billing solutions, benefiting Candid Health.

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