Responsibilities

The Content Manager DRI will spearhead content initiatives by shaping and executing a robust content strategy based on comprehensive analysis of data, market trends, and competitor landscapes, including forming content strategy on the basis of analysis data, market and competitors analysis. They will be responsible for making users profile and content metrics analysis (using Amplitude), content performance analytics, hypothesis formation, A/B content testing, creation and curation of diverse content for the mobile app and its web cabinet, collaboration with experts in the fields of fitness, dietetics, medicine, and collaboration with other departments such as design, marketing, and monetization. Additionally, the Content Manager DRI will conduct content quality control, participate in content creation, and update content documentation, while focusing on feature metrics: retention, conversion, and content rating, ensuring tasks are completed within estimated deadlines and delivering high-quality, scientifically-proven content based on user needs and trends.