Content Lead

Spain

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, WellnessIndustries

Requirements

Candidates should have experience managing content within a mobile app environment, ideally in wellness, health, fitness, or educational platforms. A proven track record of building and executing impactful content strategies inside digital products, beyond marketing, is required. Strong editorial sense, experience applying user insights in partnership with research teams, demonstrated ability to run structured experiments and analyze outcomes, and skilled in interpreting data to inform decision-making are also necessary. Familiarity with analytics tools like Amplitude is expected.

Responsibilities

The Content Lead will define and lead a full-funnel multi-media content strategy for a new health and wellness app, champion content quality, and partner with UX researchers and data analysts to gather user insights. They will lead content ideation sessions, oversee the full lifecycle of multimedia content production, and own content experimentation strategy. Responsibilities also include leveraging analytics tools to monitor key KPIs, collaborating cross-functionally with product, design, growth, and subject matter experts, presenting content plans and performance results to stakeholders, and ensuring content adaptability across channels.

Skills

Content Strategy

Content Development

Content Delivery

Video Production

Article Writing

Recipe Development

User Insights

Analytics

UX Research

Data Analysis

Mobile App Content

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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