Senior Content Marketing Manager
Authentic8- Full Time
- Senior (5 to 8 years)
The ideal candidate should possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with 3-5 years of experience in content creation and employer branding. Strong understanding of B2B SaaS marketing principles and a demonstrated ability to develop engaging content for various channels are essential. Experience with AI-native platforms and a passion for storytelling are highly desirable.
As a Content Creator - Employer Branding Manager, you will be responsible for developing and executing a comprehensive employer branding strategy to attract top talent. This includes creating compelling content such as blog posts, social media updates, videos, and website copy, showcasing Insider’s culture, values, and employee stories. You will also collaborate with internal teams to ensure brand consistency and contribute to the company’s overall marketing efforts, supporting Insider’s growth and mission.
Growth management platform for digital marketers
Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.