Granicus

Content & CRO Specialist

Costa Rica

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Government Technology, Digital Marketing, Travel & TourismIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, along with a strong understanding of SEO best practices and digital marketing principles. Experience in content development, editorial strategy, and conversion rate optimization is highly desirable, and familiarity with the travel and tourism industry is preferred.

Responsibilities

The Content/CRO Specialist will be responsible for developing content briefs and CRO test ideas for Simpleview's digital marketing clients, focusing on travel and tourism. They will translate SEO and UX insights into actionable content and testing recommendations to improve client performance and achieve their goals. Additionally, the specialist will collaborate with clients to understand their needs and objectives, and contribute to the overall strategy for driving digital marketing success.

Skills

Content Development
CRO (Conversion Rate Optimization)
SEO
UX
Digital Marketing
Writing
Content Strategy
Testing

Granicus

Digital solutions for government agencies

About Granicus

Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.

Key Metrics

Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Parental Leave
Group legal coverage

Risks

Integration challenges with Simpleview and SmartGov may delay product enhancements.
Focus on destination marketing could divert attention from core GovTech services.
Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.

Differentiation

Granicus specializes in digital solutions for government agencies, enhancing public engagement.
The company offers subscription-based services, ensuring a steady revenue stream.
Granicus provides tools for managing public meetings and live video streaming.

Upsides

Increased demand for digital public engagement tools boosts Granicus' market potential.
Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.
Growing government funding for digital transformation projects offers new revenue streams.

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