Key technologies and capabilities for this role
Common questions about this position
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Key skills include owning social-first content creation across platforms like IG, TikTok, and YouTube Shorts, monitoring trends and memes for real-time responses, engaging communities in brand voices, and leading social media shoots from pre-pro to post.
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Strong candidates are trend-chasers and trendsetters who are creative, confident on-camera, obsessed with storytelling and visuals, collaborative yet able to work independently, and fluent in internet culture to embody brand personas.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.