Commercial Partnerships Manager at Samba TV

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Media, Advertising, TechnologyIndustries

Requirements

6+ years in revenue-focused BD/Sales in advertising, data, measurement/analytics, or AdTech/MarTech with a proven track record selling into ad tech platforms
Deep understanding of programmatic and digital landscape with the ability to sell data solutions for targeting, planning, and measurement to senior executives in team-sell formats
Proven ability to identify, navigate, and close solution sales deals, consistently surpassing revenue and profitability targets
Experience operating across multiple client disciplines (Brand, Media, Analytics, Product, Technology, Finance, Strategy)
Experience in selling audience and measurement solutions, or other complex technical solutions, specifically in the AdTech industry (experience in selling Data-as-a-Service products a bonus)
Comfortable with long sales cycles, negotiating large deal values, and managing multiple decision makers and stakeholders
Good to have: German or French speaker with fluent English (Spanish or Italian a bonus); excellent written/verbal communication skills with the ability to articulate complex ideas

Responsibilities

Prospect and grow pipeline of Ad Networks (sales houses, publishers, streamers, sell-side Ad Tech) seeking to integrate linear and streaming TV data across Europe
Leverage Ad Tech expertise to sell data solutions for targeting, planning, and measurement into major advertising technology platforms using consultative selling approach
Architect and close large-scale deals by collaborating across Business Development, Marketing, Product, Engineering, Legal, and Finance to establish Samba as preferred audience/measurement provider
Drive pipeline through Salesforce, managing high-value opportunities via Samba Enterprise Sales Process while delivering compelling demos and pitches with product marketing
Build and expand relationships with mid-to-senior leadership in target accounts to drive year-over-year upsells and meet quarterly/annual revenue goals
Provide revenue forecasting through ongoing internal reporting and analysis, while tailoring communication to meet prospect needs and expectations
Shape product and sales strategy by suggesting process improvements, generating new product ideas, and bringing actionable client feedback to product management
Cross-functional collaboration to keep projects on track, resolve issues, and connect products with client success
Manage Samba’s portfolio of commercial partnerships across key European markets, entailing strategic selling of Samba’s entire product suite

Skills

AdTech

Audience Measurement

Data-as-a-Service

Strategic Selling

Pipeline Management

Sales Negotiations

Stakeholder Management

Prospecting

Commercial Partnerships

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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