Client Services Manager, Growth at Tatari

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, AdvertisingIndustries

Requirements

Bachelor degree from a 4-year institution, preferably majoring in business, statistics, data analytics, or economics
2+ years in post-sales account management/client relationship support roles, including C-level interactions
1-2 years of experience buying/trading within digital/programmatic buying platforms (DSP’s, etc.)
Experience working with performance-minded clients (Brands and/or Agencies), with a focus on optimizing for business outcomes such as CPA, CAC, & ROAS
Solid understanding of Streaming TV buying and overall landscape, bonus for Linear
Ability to clearly communicate technical terms and concepts
Great presentation and listening skills—you come prepared to every meeting
At ease holding a conversation with an engineer or marketing manager. You’re not a salesperson
Highly organized and detail oriented
Bonus: understanding of TV and digital marketing (i.e. SEM, FB), advanced Excel skills, advanced data visualization abilities

Responsibilities

Manage post-sales relationships for SMB and strategic client accounts as the primary contact and trusted advisor
Hands-on media planning, execution and optimization within Tatari’s buying platform across Linear & Streaming TV
Listen to clients needs, as well as identifying unknown or unmet needs
Become an expert of all-things Tatari (buying, reporting, proprietary measurement, etc.) and leverage internal subject matter experts (Engineering, Data Science, etc.) to help clients prioritize and solve problems
Guide clients through their TV advertising campaign, with a focus on buying/optimization for business outcomes (CPA, CAC, & ROAS), education across key concepts and strategies, and training on Tatari’s platform
Participate, actively engage, and be the expert voice on TV in client meetings
Spend a lot of time with clients and building relationships with C-level executives

Skills

Media Planning

Media Execution

Campaign Optimization

Programmatic Buying

Linear TV

Streaming TV

Client Management

ROAS

CPA

CAC

Media Buying

Tatari

Data-driven platform for TV advertising optimization

About Tatari

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

San Francisco, CaliforniaHeadquarters

2016Year Founded

CONVERTIBLECompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)

Risks

Integration of TheViewPoint with FreeWheel increases competition for Tatari.

The launch of Vault may divert resources from Tatari's core business.

Reliance on third-party data providers poses risks if partnerships are disrupted.

Differentiation

Tatari transforms TV ads into a digital-like experience with real-time analytics.

The platform offers comprehensive campaign optimization across linear and streaming TV.

Tatari's data-driven approach helps clients make informed advertising decisions.

Upsides

Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.

Integration with Experian enhances Tatari's data and targeting capabilities.

The launch of Vault aligns with the trend towards privacy-first advertising solutions.

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