Chef de Produits Senior H/F at Abbott

Issy-les-Moulineaux, Ile-de-France, France

Abbott Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Medical Devices, HealthcareIndustries

Requirements

  • Minimum de 5 années d’expérience dans le marketing de dispositifs médicaux implantables
  • Une expérience terrain serait appréciée
  • De formation marketing (universitaire ou école de commerce) et/ou scientifique
  • Compétences prouvées en gestion de projets
  • Anglais courant (écrit et oral) indispensable
  • Apprécie le travail en équipe et le terrain
  • Prise de parole en public
  • Bonne capacité à communiquer à l’oral et l’écrit en interne et en externe
  • Bonne connaissance du marché hospitalier
  • Pédagogue, dynamique, créatif, capacité d’analyse et de synthèse, qualités relationnelles et d’écoute, flexible, autonome, coopératif, pro-actif, force de propositions et esprit critique
  • Capacité à travailler dans un environnement matriciel : international, Europe, national (vente, support technique, formation, etc.)
  • Capacité d’intégration, d’adaptation à la culture d’entreprise
  • Esprit d’équipe

Responsibilities

  • Proposer des actions stratégiques pour maximiser l’impact des produits Abbott sur le marché et développer le marché
  • Développer, piloter, animer le déploiement des campagnes de lancement produits et des campagnes de communication
  • Développer les outils adaptés (présentations, publications scientifiques, communications, symposium, fiches techniques, argumentaires, vidéo, animation, webinar, digital, site internet…) aux besoins des équipes commerciales et des clients permettant l’atteinte des objectifs de vente
  • Adapter les supports marketing et technique produit au marché français
  • Mesurer l’impact des actions marketing sur les ventes
  • Avoir une approche clinique et technique dans sa communication
  • Collaborer avec l’équipe marketing EMEA pour conduire et exécuter le plan marketing EMEA après l’avoir adapté au marché français
  • Mettre en place la veille marketing (analyse de marché, segmentation clients, …)
  • Assurer la veille concurrentielle : recueillir les informations sur les produits et les activités de la concurrence afin de construire un argumentaire compétitif pour la force de vente, le marché, les concurrents
  • Analyser les chiffres de vente afin de comprendre les tendances du marché et pour définir des opportunités de marché : au niveau national, régional, par centre, par ligne de produits, étude du mix-produit, des prix moyens … orienter et guider ainsi la force de ventes et la direction des ventes vers les bonnes cibles

Skills

Key technologies and capabilities for this role

Product StrategyMarketing CampaignsProduct LaunchMarket AnalysisClient SegmentationSales ToolsDigital MarketingWebinarsScientific PublicationsSymposiumsClinical CommunicationMarket Intelligence

Questions & Answers

Common questions about this position

What experience is required for the Senior Product Manager role?

A minimum of 5 years of experience in marketing implantable medical devices is required, with field experience appreciated. Candidates should have a marketing (university or business school) and/or scientific background, proven project management skills, fluent English (written and oral), enjoy teamwork and fieldwork, public speaking ability, and strong internal/external communication skills.

Is the salary specified for this position?

This information is not specified in the job description.

What is the work arrangement or location for this role?

This information is not specified in the job description.

What does the role involve in terms of teamwork and collaboration?

The role requires appreciating teamwork and fieldwork, collaborating with the sales management and EMEA marketing team to execute and adapt marketing plans to the French market.

What makes a strong candidate for this Senior Product Manager position?

Strong candidates will have at least 5 years in marketing implantable medical devices, project management expertise, fluent English, and a mix of marketing/scientific education, with field experience, public speaking, and excellent communication skills as key differentiators.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters
1888Year Founded
IPOCompany Stage
HealthcareIndustries
10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.
Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.
Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.
Abbott's microfluidic devices streamline diagnostic processes efficiently.
Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.
Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.
Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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