Fortra

Channel Marketing Specialist

United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years), Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Marketing, Event ManagementIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and ideally have 2-3 years of experience in channel marketing or event management. Strong analytical skills and a solid understanding of digital marketing principles are essential, along with experience in event planning and logistics.

Responsibilities

The Channel Marketing Specialist will assist in the coordination and execution of in-person events, manage webinar logistics, provide support to channel partners with marketing materials, and track, analyze, report, measure, and communicate program results. They will also contribute to the development of event messaging, collateral, and presentations, and collaborate with internal teams to ensure events align with broader channel marketing strategies and goals.

Skills

Event Planning

Event Logistics

Digital Marketing

Analytical Skills

Marketing Materials

Webinar Logistics

Channel Marketing

Communication

Collaboration

Reporting

Measurement

Program Results

Fortra

Cybersecurity solutions for businesses and enterprises

About Fortra

Fortra provides cybersecurity solutions aimed at protecting businesses from evolving cyber threats. Their products include threat detection and response, data protection, network security, and automation tools, all designed to work together seamlessly. Fortra differentiates itself from competitors by focusing on customer success and offering integrated and scalable solutions that can adapt to the needs of both small and large organizations. The company's goal is to simplify cybersecurity for its clients, ensuring they can operate securely and efficiently in a complex digital landscape.

Key Metrics

Eden Prairie, MinnesotaHeadquarters

1991Year Founded

GROWTH_EQUITY_VCCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Increased competition from market leaders may impact Fortra's market share and pricing.

Potential class action suit from ransomware attack could harm Fortra's reputation and finances.

Dependency on third-party distributors may affect direct customer relationships and profit margins.

Differentiation

Fortra offers integrated and scalable cybersecurity solutions for diverse business needs.

The company focuses on customer-centric approaches to enhance cybersecurity posture and automation.

Fortra's XDR solution provides comprehensive security across identity, network, cloud, and endpoints.

Upsides

Growing demand for XDR solutions boosts Fortra's market potential and client base.

Strategic partnerships in North America and EMEA expand Fortra's reach and service offerings.

Recognition as a market leader in security awareness training enhances brand reputation.

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