Associate Manager, Lifecycle Marketing Operations
Ro- Full Time
- Junior (1 to 2 years)
Capital One
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in marketing operations, specifically within a B2B environment. Strong proficiency in Salesforce, Account Engagement (Pardot), Google Analytics, and Google Ads is essential, along with experience managing marketing technology stacks and digital marketing channels. Familiarity with CRM and marketing automation platforms is required.
The Marketing Operations Manager will oversee the marketing technology stack and digital marketing channels, including paid search, website (SEO), and email marketing, to enhance lead generation, customer engagement, and brand awareness. This role involves building, scaling, and managing platforms like Salesforce, Account Engagement, and Chariot, overseeing operational efficiency, developing and executing marketing campaigns, assisting with campaign strategy and optimization, and building lead scoring and grading practices.
Offers diverse financial products and services
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.