Campaign Management Sr Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, Marketing, TechnologyIndustries

Requirements

Any Graduation (Bachelor’s degree)
5 to 8 years of experience in CRM management, marketing automation, or customer engagement roles
Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch)
Experience with campaign automation, segmentation, and customer journey mapping
Strong ability to analyze customer data, derive insights, and optimize targeting strategies
Knowledge of data protection laws, spam regulations, and industry best practices
Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives
Experience working with cross-functional teams in a large enterprise or consumer-focused business (advantageous in retail, energy, financial services, or e-commerce sectors)
Strategic Thinking: Ability to develop and implement data-driven CRM strategies
Project Management: Strong organizational skills to manage multiple campaigns and deadlines
Collaboration & Communication: Experience working cross-functionally with internal teams and external partners
Problem-Solving: Proactive approach to troubleshooting campaign or system issues
Attention to Detail: Ensuring high accuracy in campaign execution, testing, and reporting

Responsibilities

Shape and execute the company’s CRM strategy to drive customer engagement, retention, and business growth
Ensure the effective use of customer data
Manage multi-channel campaigns
Ensure compliance with privacy and spam regulations
Oversee CRM operations
Collaborate with cross-functional teams
Lead the execution of CRM initiatives that maximize customer value and align with broader business objectives
Design, implement, develop & manage Salesforce Marketing Cloud (for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, data analysis, and custom scripting for personalization, applications, cross-channel templates or layouts)

Skills

Salesforce Marketing Cloud

Marketing Operations

CRM Strategy

Campaign Management

Customer Engagement

Customer Data Management

Multi-channel Campaigns

Privacy Compliance

Spam Regulations

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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