Campaign Management Specialist at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, Technology, MarketingIndustries

Requirements

Any Graduation (Bachelor’s degree in Business, Marketing, Data Analytics, or related field)
7 to 11 years (or 8-12 years) of experience in CRM management, marketing automation, or customer engagement roles
Advanced proficiency in CRM platforms (Salesforce Marketing Cloud, Adobe Campaign, Dot Digital, Comarch)
Experience with campaign automation, segmentation, and customer journey mapping
Strong ability to analyze customer data, derive insights, and optimize targeting strategies
Knowledge of data protection laws, spam regulations, and industry best practices
Strong project management skills, including Agile/Scrum methodologies, managing end-to-end project lifecycles, and leading cross-functional teams
Experience in content authoring, digital content development, solution design, and content lifecycle management
Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives
Experience working with cross-functional teams in large enterprise or consumer-focused businesses (advantageous in retail, energy, financial services, or e-commerce sectors)
Core competencies: strategic thinking, collaboration & communication, problem-solving, attention to detail

Responsibilities

Design, implement, develop, and manage Salesforce Marketing Cloud
Lead cross-functional teams in managing large-scale content initiatives from strategy through execution
Manage end-to-end project lifecycles, including stakeholder alignment, resource management, and quality assurance (QA)
Develop and implement data-driven CRM strategies
Create and manage marketing relationships and campaigns with customers
Handle customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis
Use custom scripting languages to personalize landing pages, create applications, construct cross-channel templates or layouts
Manage multiple campaigns and deadlines
Align business objectives with technology strategies to drive innovation and efficiency
Deliver clear, engaging, and user-centric content solutions that meet business goals
Troubleshoot campaign or system issues and ensure high accuracy in campaign execution, testing, and reporting

Skills

Salesforce Marketing Cloud

Marketing Operations

Project Management

Agile

Scrum

Content Management System

Stakeholder Management

Quality Assurance

Digital Content Development

Solution Design

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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