Campaign Management Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Professional ServicesIndustries

Requirements

Any Graduation
3 to 5 years of experience
Deep understanding of best and next practices in Marketing and Lead Generation
Developing deep understanding of BP products and key differentiators to competitors
Skill in Marketing Operations - Campaign Management

Responsibilities

Lead the end-to-end development of Fuel card Partner campaigns (Qantas Business Rewards, Amex, Xero, Healthy Heads) to drive awareness and conversion for both bp and our partners
Contribute to both annual and quarterly planning, key initiative identification, and task completion to support wider Marketing OKRs
Lead and drive GBS campaign management initiatives such as “low effort” solutions (e-invoicing, Direct Debit), and support campaign activity execution (i.e., Gift Card acquisition/operational promo benefit)
Maintain and grow the bp Plus and bp Fuelcard portfolios through leading the development and execution of acquisition campaigns with a bespoke comms approach to maximise customer take up and completion
Support the Sales and Marketing Team Leaders with delivery of high-quality core performance activity and escalate any key risks identified within communications
Ensure branding alignment – adherence to Global/Local brand and connectivity
Deliver safe and reliable performance, ensuring compliance with policies (Pricing, Credit, Contracts and Safety), and apply business rigour to monitor all accounts and prospects through the lenses of safety, financial, and reputational risks

Skills

Campaign Management

Marketing Operations

Lead Generation

Marketing Planning

Brand Alignment

Partner Campaigns

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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