Forma

Business Development Representative

United States

Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Employee Benefits Software, HR Technology, SaaSIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-Time
  • Salary: (Not provided)

Forma is dedicated to revolutionizing employee benefits by moving away from rigid, standardized models. Their adaptable benefits software empowers businesses to create compelling benefits packages while simultaneously cutting expenses and improving efficiency. This is achieved by offering employees greater choice and flexibility in how they utilize their benefit allowances. The platform also significantly reduces the time HR professionals spend on managing and supporting multiple point solutions. Forma has been instrumental in assisting hundreds of leading global companies, such as Stripe, Zoom, Lululemon, and Affirm, in developing and administering flexible and inclusive benefits programs for close to a million employees. The company boasts a high customer retention rate (98%), a strong Net Promoter Score (NPS) of 75, and excellent Customer Satisfaction (CSAT) ratings of 98.

Responsibilities

  • Conduct research on potential clients and identify key decision-makers.
  • Educate, qualify, and develop leads to generate sales-ready opportunities.
  • Implement and execute cold calling and email campaign strategies.
  • Collaborate with the marketing team to foster interest in Forma's offerings.
  • Update and maintain prospect and account information within Salesforce.
  • Meet monthly performance metrics to contribute to company revenue goals.
  • Acquire and maintain comprehensive knowledge of the product, services, industry trends, and competitive landscape.

Requirements

  • Exhibit strong curiosity, self-motivation, and a drive for professional development.
  • Possess the ability to utilize business acumen to effectively communicate the value proposition to potential clients.
  • Demonstrate a willingness to contribute positively to a collaborative team setting.

Application Instructions

  • (Not provided)

Company Information

  • Founded: 2017
  • Investors: Backed by Emergence Capital and Ribbit Capital
  • Recognition: Recipient of multiple awards for rapid growth, software innovation, and being a "Great Place to Work."
  • Customer Retention Rate: 98%
  • Net Promoter Score (NPS): 75
  • Customer Satisfaction (CSAT) Score: 98
  • Key Clients: Stripe, Zoom, Lululemon, Affirm

Skills

Prospect Research
Cold Calling
Email Campaigns
Salesforce
Industry Knowledge
Business Acumen
Communication
Team Collaboration

Forma

Flexible employee benefits management platform

About Forma

Forma provides a flexible benefits platform designed for HR teams and employers to enhance their employee benefits offerings, particularly in remote and hybrid work settings. The platform allows employers to tailor a variety of benefits to meet the specific needs of their employees, promoting higher utilization and satisfaction. Forma addresses common HR challenges, such as underutilization of benefits, by simplifying access and increasing awareness among employees. Additionally, the platform includes tools for monitoring compliance and risk, ensuring that companies adhere to relevant regulations. Unlike many competitors, Forma focuses on flexibility and accessibility, making it easier for organizations to create a healthier and more engaged workforce. The goal of Forma is to transform employee benefits management, providing a beneficial solution for both employers and employees.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$38.9MTotal Funding
SERIES_BCompany Stage
Consulting, Social Impact, EducationIndustries
201-500Employees

Benefits

Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Home Office Stipend
401(k) Retirement Plan
Unlimited Paid Time Off
Parental Leave

Risks

Emerging startups with similar platforms could reduce Forma's market share.
Economic downturns may lead to reduced spending on employee benefits.
Data privacy concerns could undermine trust in Forma's platform.

Differentiation

Forma offers a curated vendor collection with preferred pricing, eliminating reimbursement hassles.
The platform provides flexible benefits tailored to remote and hybrid work environments.
Forma ensures compliance with regulations through continuous risk and compliance monitoring tools.

Upsides

Growing demand for personalized benefits boosts Forma's market potential.
Remote work trends increase the need for flexible benefits platforms like Forma.
Advancements in AI enable Forma to offer more personalized benefits solutions.

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