Creator Platform Policy Strategy & Development Manager
PlayStation GlobalSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, EntertainmentIndustries
Requirements
Candidates must hold a Bachelor's degree or higher and have over 5 years of experience in market brand planning at a research and development-oriented publishing company. They should have independently led brand teams and mid-to-long-tail operations for content-based games rated S or above, possess user operation thinking skills, and have a deep understanding of Chinese social media platform rules. Experience in managing live streaming events and offline activities is essential, along with excellent cross-team collaboration skills. A proactive attitude and a results-oriented approach using metrics to evaluate campaign impact are required.
Responsibilities
The Brand Strategist will collaborate to formulate overall brand strategies during the game's launch and long-tail periods, driving marketing strategies for products in the Chinese market. They will plan material production schemes and coordinate with the design team to create communication materials. The role involves writing, reviewing, and ensuring quality control of daily articles and PR content, planning and executing local marketing activities, and establishing brand maintenance plans to enhance awareness and acquire users. Additionally, the strategist will manage and optimize marketing budgets for efficient resource use.
Skills
brand planning
market research
user operation
public relations
social media
Bilibili
Xiaohongshu
Weibo
live streaming
offline activities
cross-team collaboration
metrics
campaign impact
game launch
content-based games
thatgamecompany
Develops visually stunning, emotionally engaging games
About thatgamecompany
thatgamecompany develops video games that focus on exploration, beauty, and emotional connection. Their games, such as "Sky: Children of the Light," "Journey," "Flower," and "Flow," are designed to be visually stunning and accessible to a wide audience, including casual gamers and families. The gameplay emphasizes shared experiences and emotional resonance, making them appealing to players looking for more than just entertainment. Unlike many competitors, thatgamecompany prioritizes artistic quality and emotional depth in their games, fostering a collaborative and experimental work environment that encourages innovation. Their goal is to create unique gaming experiences that resonate with players on a deeper level.
Key Metrics
Santa Monica, CaliforniaHeadquarters
2006Year Founded
$190.8MTotal Funding
LATE_VCCompany Stage
Entertainment, GamingIndustries
51-200Employees