Brand Partnership Manager at Hypebeast

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Media, Advertising, PublishingIndustries

Requirements

5-8 years of experience in advertising, account servicing, business development; within fashion, publishing field or digital media is a plus
Individuals who possess an active clientele in the fashion & retail industry are an advantage
Internet savvy, and a good presenter to introduce various advertising solutions to clients
High proficiency in both written and spoken English
Strong negotiation & PR skills with excellent written and verbal communication
Must be able to work independently and effectively
Candidates should have sound knowledge towards digital marketing and demonstrate understanding while keeping informed of the latest trends
Comfortable juggling multiple tasks; ability to prioritise responsibilities; excellent time management; ability to work under tight deadlines and under pressure
A strong team player with positive attitude and mindset
Strong communication, analytical, time management and organizational skills
Ability to translate analytics into insights and recommendations
Familiar with fashion or youth culture

Responsibilities

Lead generation and amplification of existing accounts, in order to achieve individual as well as business objectives
Defining and developing new business opportunities with advertisers and agencies
Identify opportunities and potential partnerships to accelerate growth of our platform and business in the APAC region
Understand clients’ requirements, and provide a clear and concise brief to the creative and strategic planning teams
Selling both online & offline advertising solutions across all of Hypebeast’s media properties
Selling Hypemaker creative production services
Build proposals and pitch customise marketing strategies to clients
Managing advertising campaigns and working closely with the Creative, Editorial and Account Servicing teams to successfully manage and deliver from beginning to end
Proactively research and update on new online marketing (sales) trends and ideas
Analysing campaigns and communicating with Sales and Marketing counterparts on delivering client objectives
Scheduling campaigns into internal systems, resolving inventory conflicts and meeting production deadlines
Prepare and keep sales support files up to date – sales pipeline, brand partnership proposals
Effective communication with the Partnerships team on new business and opportunities and actively participating at the weekly meetings

Skills

Key technologies and capabilities for this role

Business DevelopmentAdvertising SalesAccount ServicingLead GenerationCampaign ManagementSales PitchingProposal BuildingMarket ResearchPartnership ManagementSales Pipeline

Questions & Answers

Common questions about this position

What experience is required for the Brand Partnership Manager role?

Candidates need 5-8 years of experience in advertising, account servicing, or business development, preferably in fashion, publishing, or digital media. An active clientele in fashion and retail is an advantage.

What key skills are needed for this position?

Required skills include strong negotiation and PR skills, excellent written and verbal communication, high proficiency in English, analytical abilities, time management, and knowledge of digital marketing trends. Familiarity with fashion or youth culture is also important.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Brand Partnership Manager position?

Strong candidates have 5-8 years of relevant experience, an existing clientele in fashion and retail, strong communication and negotiation skills, digital marketing knowledge, and a positive team player attitude with familiarity in fashion or youth culture.

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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