Senior Associate, Campaign & Brand Strategy
HumanaSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Higher EducationIndustries
Requirements
- 4–6 years of experience in brand marketing, content marketing, or social media — ideally with at least 2+ years managing people or agencies
- Know how to turn strategy into execution — you’ve run or helped run brand and content campaigns across owned and paid channels
- Are a strong project manager who can juggle timelines, vendors, and internal stakeholders
- Bring great creative judgment and can review or brief creative assets with clarity and vision
- Are organized and proactive — you’re comfortable managing documentation, tools, and cross-team collaboration
- Have a growth mindset and are excited to take on more ownership as the team grows
Responsibilities
- Own brand execution across channels. Translate brand strategy into content and social media plans that are consistent, creative, and effective
- Manage and mentor. Serve as a manager on the marketing team and directly manage external agencies and creative vendors (e.g., social, video, photo)
- Drive high-quality content. Work across teams to develop, refine, and execute messaging that supports our brand and business goals — including content about our degrees, value prop, and outcomes
- Collaborate cross-functionally. Partner with teams across Admissions, Employer Partnerships, and Student Affairs to ensure our brand is reflected consistently in both internal and external communications
- Improve processes. Help streamline workflows, improve creative briefing, and ensure documentation is organized and accessible (e.g., in Notion)
- Be a brand steward. Serve as a key point of contact for our external brand consultants and help ensure brand guidance is understood and applied throughout the org
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for the Brand Marketing Manager position?
This information is not specified in the job description.
Is this a remote position or what is the location requirement?
This information is not specified in the job description.
What skills are required for the Brand Marketing Manager role?
The role requires strong creative judgment, operational excellence, team leadership, experience managing external agencies and vendors, and skills in brand execution, content development, and cross-functional collaboration.
What is the team structure for this role at Campus?
You will serve as a manager on the marketing team, mentor team members, directly manage external agencies and creative vendors, and collaborate cross-functionally with Admissions, Employer Partnerships, and Student Affairs teams.
What makes a strong candidate for the Brand Marketing Manager position?
Strong candidates will have experience leading brand execution, managing teams and external partners, driving high-quality content, collaborating cross-functionally, and improving processes, with excitement for Campus's mission in education.
Campus
Online community college offering accessible education
About Campus
Campus is an online community college that provides high-quality education by employing professors from top universities. It offers a combination of live classes and office hours for direct interaction with instructors, along with support services like free tutoring and career assistance. What makes Campus unique is its focus on accessibility, with a simple application process that doesn't require test scores and additional resources like free laptops and Wi-Fi for students in need. The goal of Campus is to remove barriers to education and ensure that all students have the support they need to succeed.
North Highlands, CaliforniaHeadquarters
2021Year Founded
$50.6MTotal Funding
SERIES_ACompany Stage
EducationIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Company Match
Company Equity
Risks
Competition from traditional universities offering online courses threatens Campus's market share.
AI-driven personalized learning platforms may surpass Campus's customization capabilities.
Economic downturns could reduce enrollment as students prioritize employment over education.
Differentiation
Campus employs professors from top universities, ensuring premium education quality.
The institution offers live classes and office hours for direct student-professor interaction.
Campus provides free laptops and Wi-Fi, removing barriers to online education access.
Upsides
Increased demand for online education boosts Campus's growth potential.
Partnerships with traditional universities can enhance Campus's credibility and reach.
Focus on mental health aligns with Campus's 24/7 wellness services, offering a competitive edge.
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