Brand Manager (OTC) at Abbott

Selangor, Malaysia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, HealthcareIndustries

Requirements

Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
Good knowledge of computer-based programs including Excel, graphics & PowerPoint presentation
Good interpersonal, presentation and cross functional skills
Strong analytical and influencing skills
Degree in pharmacy, nutrition, science or equivalent
Sound understanding or qualifications in marketing related principles

Responsibilities

Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio
Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets
Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns
Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio
Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio
Effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists
Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team
Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling
Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc
Support the product listing for institutions (government and private hospitals)

Skills

Key technologies and capabilities for this role

Product ManagementBrand StrategyMarket AnalysisSales ForecastingKOL ManagementBusiness DevelopmentMulti-channel EngagementCross-functional CollaborationPortfolio SellingProduct Training

Questions & Answers

Common questions about this position

What is the base pay for this Brand Manager position?

The base pay for this position is listed as N/A. In specific locations, the pay range may vary from the range posted.

Is this role remote or does it require office presence?

This is an office-based role located in Selangium, Malaysia at Imazium, No. 8, Jalan SS 21/37, with no travel required.

What skills and experience are required for this Brand Manager role?

Minimum 3 years of experience in product management from healthcare/pharmaceutical/marketing in a multinational company is required, along with strong analytical and influencing skills, good interpersonal and presentation skills, and proficiency in computer-based programs like Excel, graphics, and PowerPoint.

What is the work environment like at Abbott for this position?

The role involves cross-functional collaboration with sales, regulatory, market access, finance, and business development teams for integrated marketing campaigns and new product developments, in a multinational company environment within the Established Pharma division.

What makes a strong candidate for this Brand Manager position?

A strong candidate will have a degree in pharmacy, nutrition, science or equivalent, sound understanding of marketing principles, and at least 3 years of product management experience in healthcare/pharmaceutical/marketing from a multinational company.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees