Brand Manager (OTC) at Abbott

Selangor, Malaysia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, HealthcareIndustries

Requirements

Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
Good knowledge of computer-based programs including Excel, graphics & PowerPoint presentation
Good interpersonal, presentation and cross functional skills
Strong analytical and influencing skills
Degree in pharmacy, nutrition, science or equivalent
Sound understanding or qualifications in marketing related principles

Responsibilities

Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio
Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets
Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns
Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio
Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio
Effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists
Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team
Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling
Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc
Support the product listing for institutions (government and private hospitals)

Skills

Product Management

Brand Strategy

Market Analysis

Sales Forecasting

KOL Management

Business Development

Multi-channel Engagement

Cross-functional Collaboration

Portfolio Selling

Product Training

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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